Goa, India- 23 May 2025- Goafest 2025 saw the crowd erupt on Day 2 as Bollywood’s star Suniel Shetty lit up the stage with stories, strategy, and signature swagger. In a candid fireside chat titled ‘IGNITE THE NEXT: From Action and Adrenaline to Social Experiments’, Shetty sat down with Aruna Daryanani, Director at Amazon MX Player, for a free-wheeling diverse fireside conversation that spanned his journey through film, fitness, entrepreneurship, and content creation. One of the key point of discussion in the chat was the reluctance of brands to advertise on action-based dramas.
Known for his commanding screen presence, Shetty used that charisma to passionately highlight the impact of action-driven storytelling in today’s digital world. “How many of you binge-watch action shows like Family Man or Jack Ryan?” he asked. As hands slowly went up, he fired back with trademark flair: “Then why not back us with ads?” The crowd cheered as Shetty broke the fourth wall, leaving the stage to walk among the audience and bring his iconic dialogues to life.
In a standout moment, he dropped the evergreen line from his film career, “Main tumhe bhool jaaun yeh ho nahi sakta, tum mujhe bhool jao yeh main hone nahi doonga” drawing whistles, applause and loud laughter from every corner of the venue. Beyond the nostalgia, the actor had a strong message that action content isn’t just thrilling, it’s universally loved and perfect for brands looking to connect at scale. He spoke about the massive reach and appeal of Hunter, his high-octane series on Amazon MX Player, Amazon’s streaming service and how shows like these are redefining what audiences across India, especially in tier 2 and tier 3 towns, want to watch.
Opening up about his personal philosophy, Shetty shared how balance across physical fitness, mental wellness, and business choices has helped him thrive over the decades. Packed with energy, nostalgia, and insight, the session was a reminder that when Suniel Shetty takes the mic, it’s always worth the watch.
Hunter S2 will soon stream for free exclusively on Amazon MX Player, available through its apps on mobile, the Amazon shopping app, Prime Video, Fire TV, and connected TVs.
