Waves OTT, India’s national freemium streaming platform powered by Prasar Bharti has unveiled its festive campaign “Diwali ki Yaadein”, conceptualized by Creativeland Asia.
The heartwarming film celebrates India’s shared nostalgia and the timeless bond between generations showing how a daughter and her mother reconnect across distances through the superhit classics they once watched together, now streaming on Waves OTT.
Waves OTT brings back the magic of India’s beloved shows from Fauji to Byomkesh Bakshi – making them accessible to both those who grew up with them and those discovering them for the first time. The campaign celebrates how Diwali has always been more than lights and sweets – it’s about gathering, belonging, and the joy of shared moments.
