Go Colors Strengthens Retail Presence with New 2,400 Sq. Ft. Flagship on Mumbai’s Bandra Linking Road with Prajakta Koli
Mumbai, Dec 11: Go Colors unveils its new 2,400 sq ft flagship store at Bandra Linking Road, Mumbai – one of the city’s most happening shopping destinations. Inaugurated by face of the brand, Prajakta Koli, this is Mumbai’s largest of the 64 stores already in existence. This move also signals a strong next step in Go Colors’ retail expansion journey, following the successful launch of similar flagship formats in Chennai and Bangalore.
At a time when Indian women are choosing comfort, versatility, and everyday confidence over fleeting trends, Go Colors firmly positions itself as a wardrobe essential for today’s life. From office hours to casual days, travel, weekends, and celebrations, well-fitted bottoms form the foundation of how women dress and feel. However, one of the biggest challenges Indian women face is finding innerwear that is truly comfortable and offers a wide range of options. Go Colors is building its entire portfolio to solve exactly that.
The new flagship store offers consumers a far more immersive and intuitive shopping experience, complete with dedicated category zones, collection walls, curated occasion edits, and spacious trial rooms. Here, consumers can discover the brand’s extensive range of bottom wear – across fits, fabrics, sizes, colors, and silhouettes for women of all age groups, body types, and lifestyles – under one roof. This reflects Go Colors’ belief that confidence begins with comfort and the right fit.
“This flagship store marks a key milestone in Go Colors’ physical retail journey. After the success of our large-format stores in Chennai and Bangalore, Mumbai’s Linking Road is a natural next step. Linking Road represents discovery, style, exploration, and convenient fashion shopping, providing us with the ideal space to showcase our full range in a way that’s more accessible to diverse shoppers. This store reflects our long-term vision of building deeper, experience-led retail across India,” says Gautam Saraogi, Founder & CEO, Go Colors.
The store is inaugurated by Prajakta Koli, who is also the face of the brand’s limited-edition MostlySane collection. Launched in collaboration with Prajakta, the collection celebrates individuality, comfort, and playful self-expression, values that strongly resonate with today’s young, digital-first generation.
“Today’s Indian women want clothing that moves with her life – comfort for long days, confidence for work, and style for every version of herself. Go Colors is built on understanding real women, real fits, and real needs. The new MostlySane collection with Prajakta brings that philosophy to life in a very modern, expressive way. And the new flagship store brings this to life with a dedicated MostlySane collection display that allows customers to experience it up close,” says Vatsal Koolwal, CMO, Go Colors.
Sharing her thoughts at the launch, Prajakta Koli adds,
“What I love about Go Colors is how inclusive and relatable the brand feels. The store truly reflects that – it’s welcoming, easy to shop, and designed around what women actually need in their everyday lives.”
During the launch, Prajakta explores the store, interacts with her fans and influencers, and shares her favourite picks from the collection, bringing a fresh, youthful, and cultural energy to the opening. Her presence adds a strong pop-culture connect to the launch, making the flagship opening both a retail milestone and a lifestyle moment.
Go Colors is no longer just a leggings brand but has evolved into a complete bottomwear destination for expressive, versatile, and elevated fashion. Today, it stands out by owning a clear niche – bottomwear done exceptionally well, delivering everyday styles that last longer, fit better, and feel better than fast-fashion alternatives. While this has seen the brand open more than 800 exclusive stores across 200+ Indian cities, it plans to expand continuously by opening 80-90 net new stores each year with a renewed focus on innovation, design and elevated retail experiences.
