18th August 2025 – Hydrating, Dewy, and Pocket-Ready, ROS Beauty introduces Balmy Babe, a 3-in-1 SPF-infused balm for lips, cheeks, and eyes, crafted for life on the go. Designed for real life and real skin, Balmy Babe blends beauty, comfort, and care into one lightweight, buildable formula that simplifies your routine without compromising on glow.

Whether you’re heading out for a Monday meeting or sliding into weekend plans, Balmy Babe promises the kind of effortless tint that travels with you. It hydrates like a balm, glides like butter, and delivers a dewy, second-skin finish that looks good in any light. With in-built SPF protection, it’s also a skincare-forward upgrade to your daily face tint.

ROS Beauty Balmy Babe, a 3-in-1 SPF-infused balm

The launch reflects ROS Beauty’s modern take on beauty-on-the-go, intuitive, high-performance, and low-effort. A single stick offers colour, comfort, and care, making it ideal for travel, touch-ups, or those no-makeup makeup days. The formula is thoughtfully made to blend easily with just your fingers and is perfectly sized to slip into the smallest of clutches or carry-ons.

Balmy Babe debuts in three versatile shades designed to suit all Indian skin tones. Nine to Thrive is a soft nude flush that brightens everyday wear with ease. In Between Moments is a deeper berry hue that delivers that “just pinched” freshness. Afterhours, a bold, confident red, redefines drama with its blendable, balmy texture. Each shade offers a natural tint with a fresh, luminous finish that stays breathable and never cakey. More than just a balm, it’s a modern essential, it’s beauty done with intention.

Founder Aastha Chhabra Shingala says ”Balmy Babe was born from the beautiful chaos of everyday life, where time is limited and to-do lists never end. We wanted to create something that feels fun, functional, and effortless, for anyone who wants that fresh, fresh-flush look in under 30 seconds. No overpacked makeup bag, no complicated routine.”