By – Mr Vishal Gupta, Managing Director, Borges India
“The year 2024 marked a significant transformation in how people approach food and health, with healthy eating emerging as a dominant trend. This movement has been fuelled by a blend of heightened health awareness, lifestyle changes, adapting healthy focused fitness regime and the introduction of innovative food options. At its core, this shift reflects a focus on embracing longevity, overall well-being, and sustainable living.
One of the standout trends of 2024 was the increasing popularity of the Mediterranean diet and fitness activities. Mediterranean diet, renowned for its health benefits, emphasizes on whole grains, fresh fruits, vegetables, nuts, legumes, and, most notably, olive oil. Often hailed as one of the healthiest oils globally due to its exceptional fat profile, olive oil has become a staple for enhancing both flavour and nutrition in everyday meals.
In parallel, fitness activities have also taken centre stage. Physical activities such as cycling, running, and yoga have gained immense traction, with more individuals incorporating these exercises into their daily routines. Whether it’s the thrill of a cycling adventure, the mental clarity and flexibility brought by yoga, or the endurance challenge of running, these activities are not only enhancing physical fitness but also promoting mental well-being. This growing connection between nutrition and exercise is helping individuals create balanced, health-conscious lifestyles.
The rise of mindful consumption has reshaped consumer behaviour. Products like olive oils, organic teas, healthy diet and nutrition are resonating well with the values of health-conscious individuals. This evolution underscores a collective commitment to nutrition, sustainability, and the long-term benefits of better eating habits. Looking ahead to 2025, we anticipate further transitions, including a growing demand for functional foods, personalized nutrition, and innovations that integrate sustainability into the food ecosystem. As brands, our focus must remain on offering quality, transparency, and value to meet these evolving expectations. In 2025, the popularity of healthy lifestyle practices through better dietary habits is anticipated to grow even more. The food landscape in 2025 will likely showcase a stronger dedication to health and wellness among consumers.
As these trends develop, they will not only shape consumer preferences but also spur innovation in the food industry”.
