Indian Cancer Society Launches Breast Cancer Awareness Film Inspiring Women to Break the Stigma and Stay Two Steps Ahead of breast cancer
Mumbai, 14th October 2025: The Indian Cancer Society (ICS), dedicated to raising awareness and supporting those affected by cancer, is proud to announce the launch of its new film on breast cancer awareness, aimed at breaking the stigma, encouraging early detection, and inspiring communities through powerful storytelling. Through an impactful message, the film seeks to promote proactive health-seeking behaviour and spread hope among patients, survivors, and families. This initiative is part of our ongoing commitment to empower individuals with knowledge and encourage a united fight against breast cancer.
According to GLOBOCAN 2022, breast cancer is the most common cancer among women in India, accounting for approximately 26.6% of all female cancers. In 2022, an estimated 192,020 new cases of breast cancer were reported among women in the country, and the number of new cases is projected to continue increasing in the coming years.
Late diagnosis continues to be a key challenge, as many women are diagnosed at advanced stages, leading to reduced survival rates. Delayed diagnosis is tied to a lack of awareness, socio-economic factors, stigma, cultural barriers and limited access to diagnostic and treatment facilities. To address these challenges, the Indian Cancer Society has come up with a new film on breast cancer awareness and plans to roll out a campaign, timed with Breast Cancer Awareness Month.
The film uses the simple, everyday act of “touch” to convey the power of self-examination in early detection of breast cancer. It shows a woman who uses her touch daily to care for others and make everyday judgments checking her child’s temperature, checking fruit ripeness, food doneness, or fabric quality etc. The same caring touch that ensures others’ well-being can also protect her own life.
This short film highlights the importance of Self-Breast Examination (SBE), which is recommended for all, especially the premenopausal women between the 5th and 10th day of their menstrual cycle, and on one fixed day each month for postmenopausal women. The complete details of SBE and steps involved are captured in our website To know more, please visit, Indian Cancer Society – Breast Cancer
To maximize reach and impact, the film will be released in five languages (Hindi, Marathi, Telugu, Bengali and Kannada), enabling wider visibility and ensuring that people from diverse regions can connect with its message of awareness and hope. The film will be aired on Digital platforms like YouTube, Instagram, Facebook, LinkedIn, and screened through collaborations with hospitals, corporate partners, and community groups. “Through this film, ICS wants to bring attention to the fact that awareness is the first step to prevention,” said Mrs. Usha Thorat, Hon. Secretary and Managing Trustee, ICS. “By sharing real stories, we hope to inspire women to prioritize their health and encourage families to be supportive.”
As part of the campaign, several screening camps will be organized across the month, ensuring that awareness is coupled with timely action. This initiative underscores ICS’s unwavering commitment to empowering individuals with knowledge and driving meaningful change in the fight against breast cancer.
