Mumbai, May 8, 2025: MediBuddy, India’s largest digital healthcare company, has unveiled an evocative campaign—#MaxiMUMCare—to mark Mother’s Day, celebrating the tireless love and care that mothers provide throughout their lives. From standing guard through every fever to instinctively shielding her child from even the smallest discomforts, a mother’s care is deeply personal. It’s a love that knows no pause, no boundaries. The campaign also serves as a touching reminder that while mothers have always been our first line of care, they often overlook their own health in the process. MediBuddy’s initiative calls on individuals to reverse this narrative—by prioritising their mother’s well-being with the same attention and urgency she gave to theirs.
In today’s fast-paced world, where nuclear families, increased workloads, and digital distractions often take priority, it’s easy to miss the subtle signs that our parents—especially our mothers—may need support. The campaign is a timely reminder that the well-being of our caregivers deserves focused attention—and that love, at its core, is action rooted in responsibility.
The campaign emotionally illustrates the evolution of care—from a mother instinctively managing every small illness in her child’s life to a poignant role reversal as she begins to age and requires the same support in return. Through a blend of humour, nostalgia, and heartfelt moments, the film shines a light on how easily a mother’s health concerns can go unnoticed and urges viewers to become more proactive in her healthcare journey. MediBuddy’s message is simple yet powerful: this Mother’s Day, show love not just in words or gifts, but through tangible care and action.
Speaking on the campaign, Manu Sankar Das, Senior Director – Brand Marketing, Media Buying & Consumer Insights, MediBuddy, said, “Mothers have been our first doctors, our constant protectors, and our tireless caregivers—often putting their own well-being last. This Mother’s Day, we want to remind families that the best way to honour that lifelong care is by prioritising her health. Beyond flowers and words, true gratitude means ensuring she gets the same care and attention she’s always given us—through regular check-ups, preventive care, and simply being present.”
Conceptualised and produced by MediBuddy’s in-house creative team, the #MaxiMUMCare campaign film runs 1 minute and 05 seconds, and is being amplified across digital and social media platforms in the lead-up to Mother’s Day.
