Mumbai, 25th September 2025: Ace Blend, India’s next-gen nutrition brand backed by Fireside Ventures, today announced the launch of TruBlk™ Shilajit Sticks, a portable vitality booster that reimagines one of the world’s oldest performance tonics through the lens of modern science. Long celebrated as the “Destroyer of Weakness” for its ability to enhance stamina, energy and resilience, Shilajit today comes with problems: it can be impure, inconsistent, contaminated, and low in essential trace minerals.

 But at the core of each 8-gram stick is 400mg of a pure and patented form, TruBlk™ Shilajit Resin, standardized for fulvic acid and trace minerals to support energy production, testosterone and cellular repair. This formula goes further with 120 mg Cordyceps Militaris Extract, clinically proven to improve stamina and energy levels, and 7.48 g Organic Honey, which provides quick, snackable energy and improved nutrient absorption. Together, they form a natural, non-caffeine performance edge that fuels endurance, energy and resilience on-the-go.

What differentiates TruBlk™ is its Patented TruBlk™ Extraction Technology, which enhances absorption, ensures purity and removes contaminants for unmatched consistency and safety. This helps Shilajit Sticks stand apart as a standardized format in a saturated market. Additionally, the choice of single, pre-measured daily servings eliminates any guesswork and mess of resins or powders. Currently undergoing clinical trials, this formulation underscores Ace Blend’s commitment to validated, safe and long-term performance nutrition.

“Consumers today are looking for more than just quick energy or stimulants. They crave science-backed nutrition that naturally fuels real results,” said Shivam Hingorani, Founder of Ace Blend. “With TruBlk™ Shilajit Sticks, we’ve combined centuries-old wisdom with modern science to create a formulation that delivers measurable endurance, sustained energy, and resilience, all in a convenient, on-the-go stick. Every ingredient from the patented Shilajit, to our Cordyceps extract and organic honey from Indian forests, has been carefully selected for its efficacy and absorption. Our goal is to help people perform at their best and maintain vitality throughout the day. These sticks make it simple while juggling the demands of modern life.”

Users can rip, slurp, and fuel higher energy, endurance and resilience with just 1 stick a day.

With this launch, Ace Blend further cements its position as a science-forward, lifestyle-driven brand reshaping India’s wellness and nutraceutical market with precise formulations built for real results.