New Delhi, Nov 22:- Anmol Industries Limited, one of India’s most familiar names in packaged foods, is participating in the 44th India International Trade Fair (IITF) at Bharat Mandapam, New Delhi. The fair serves as a global meeting ground for brands, visitors, and trade partners, offering FMCG companies a prime platform to showcase their innovations and future plans.
At IITF 2025, Anmol has displayed its extensive portfolio of biscuits, cookies, and rusks, along with its latest entrant in the wafer category Crunchy, the Choco-Coated Wafers. The brand has also expanded its offerings across categories with the launch of seven new products unveiled at the fair.
A standout attraction at the Anmol pavilion is the world’s largest cookie, crafted by Anmol, which has quickly become a crowd-puller. The installation offers visitors a memorable and immersive experience, perfectly expressing the brand’s core values of taste, quality, and everyday value. It also highlights Anmol’s efforts to evolve with changing consumer preferences in India and international markets.
In a special moment during the event, Mr. Gobind Ram Choudhary, Managing Director, Anmol Industries Ltd., unveiled a book authored by him. The book captures an important chapter of Anmol’s growth journey and stands as a meaningful milestone for the organisation.
Visitors to the Anmol pavilion can explore the brand’s 40+ years of legacy, its taste-led product range, and its continued push for wider market presence. The pavilion also emphasises Anmol’s expanding global footprint, with more than 30 biscuit varieties exported to over 30 countries.
Sharing his views, Mr. Aman Choudhary, Executive Director Marketing, Anmol Industries Limited, said:
“IITF gives us a genuine chance to meet the people who buy our products and the partners we work with. It helps us share our story simply and talk about the work we’ve been doing across categories. For three decades, we’ve tried to stay close to our consumers, and being here helps us understand them a little better while we introduce products that fit their changing tastes.”
With strong manufacturing capabilities and a consumer-first approach, Anmol continues to cement its position as a trusted FMCG brand. Its presence at the 44th India International Trade Fair marks another step in reaching more households and staying connected with the people who enjoy its products. At IITF, the brand carries forward its Har Pal Anmol philosophy — celebrating everyday moments shaped by honest taste and dependable quality.
