New Delhi, 28th October 2024: LG Electronics, a consumer durable brand, unveils its heartwarming Diwali campaign, ‘India Ka Celebration.’ This campaign beautifully captures the essence of the festive season by emphasizing the importance of family, the joy of togetherness, and the role that LG’s technology plays in enhancing those precious moments. As a brand deeply connected with Indian consumers, LG aims to resonate with the emotions that surround Diwali, making this campaign a perfect blend of tradition and modernity.
The centerpiece of the campaign is a short brand film that showcases an Indian family preparing for Diwali in a uniquely relatable yet touching manner. Throughout the film, LG products, from home appliances to home entertainment, become part of their lives, making their celebrations even more special. The story reflects the universal sentiment of Diwali—lighting up homes and hearts with love, joy, and togetherness.
Speaking about the campaign, Mr. Hong Ju Jeon-MD LG Electronics India, said, “Diwali is a time for family, for bonding, and for creating lifelong memories. Our ‘India Ka Celebration’ campaign is a tribute to these cherished moments, and we are proud to be a part of our consumers’ festive celebrations. We have always believed that technology can bring people together, and through this campaign, we want to show how LG’s products may enhance the joy of these moments.”
The campaign film creatively weaves moments of laughter, love, and surprise, all set against the backdrop of a typical Indian household during Diwali preparations. It is a celebration of Life’s Good moments, whether it’s decorating the house, cooking a festive meal, or enjoying a family movie night with the help of LG’s technology.
LG unveiled its “India ka Celebration” offers for Diwali 2024 in September, offering gifts worth 51 Crores and daily chances to win an LG Dream Home Package. The key highlight of the offer is the daily LG Dream Home Package giveaway, which includes appliances such as a Side-by-Side Refrigerator, OLED TV, Front Load Washing Machine, Microwave Oven, Water Purifier, and Air Conditioner.
The ‘India Ka Celebration’ campaign reflects LG’s enduring focus on customer-centric innovation, combining technological advancements with an understanding of what truly matters during festive occasions—family, togetherness, and joy.
