GAC Unveils New Brand, Services and Products at 2026 Paris Motor Show, Marking a New Chapter in Full-Chain Localization in Europe
PARIS, Oct. 12, 2026 /PRNewswire/ — Engineering for a better life. On October 12, the 91st Paris Motor Show opened at Paris Expo Porte de Versailles. GAC presented new energy vehicles from its three brands, with the AION UT Cross making its global debut. GAC. THE ENGINEERS, its new brand proposition for Europe, was officially launched, while GAC CARE+ made its European debut, marking a new stage of full-chain localization in Europe.
GAC is strengthening its presence in Europe through engineering excellence. In R&D and design, the GAC Milan Design Center combines forward-looking European design with global aesthetics, while the European R&D Center is scheduled to open in 2027. In manufacturing, AION V and AION UT are now made in Europe and have earned five-star Euro NCAP safety ratings. Its sales and service network now covers 30 European countries, with more than 180 outlets planned by year-end. GAC is also building a green energy ecosystem spanning charging networks, home energy systems and battery recycling.
Built on its brand spirit of “Crafted by the Driven,” GAC. THE ENGINEERS turns engineering capabilities into tangible user value. Supporting it is GAC CARE+, the global service brand guided by “Always There, Always Care,” with a focus on convenience, peace of mind, care and intelligence. Making its global debut, AION UT Cross combines hatchback versatility, generous touring space and SUV-level capability, tailored to European mobility needs.
During the afternoon of Media Day at the 2026 Paris Motor Show, GAC and Chelsea Football Club held a global partnership signing ceremony, marking GAC’s official appointment as Chelsea FC’s Official Automotive Partner and strengthening its connection with European consumers through football.
Looking ahead, GAC will remain committed to the long term, advancing products and technology with an engineer’s mindset while deepening local services and ecosystems to create low-carbon, green and intelligent mobility experiences for European users.
For further information about GAC, please visit https://www.gacgroup.com/en or follow us on social media.
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