New Delhi, April 18, 2025 — Genefied, a leading IT services and consulting company, unveiled its flagship product, Lighthouse.AI, at RESCCON 2025—its premier Retention & Scalability Conference held on April 17 at Aloft, Aerocity, New Delhi. Designed to be an intelligent business co-pilot, Lighthouse.AI represents a bold step forward in the future of brand loyalty, decision-making, and scalable enterprise operations.
The launch took place in front of a packed audience of over 300 industry leaders, including CEOs, founders, CMOs, CXOs, national sales heads, and tech innovators from leading consumer brands. Participants hailed from diverse industries such as FMCG, apparel, electronics, kitchenware, cosmetics, and home appliances.
Lighthouse.AI is a full-stack AI agent that adapts to an organisation’s unique workflows and delivers tailored generative and cognitive AI capabilities. It empowers companies with faster report generation, intelligent document analysis, strategic insights, and real-time workflow automation—all within a single platform.
“The launch of Lighthouse.AI is a defining moment not just for Genefied, but for the industry,” said Ayush Jhawar, Founder & CEO of Genefied. “In an era where traditional loyalty tactics are no longer enough, businesses need smart, adaptable tools. Lighthouse.AI is that tool—a strategic ally that learns how your company works and helps you scale with precision, speed, and intelligence.”
Amit Kumar Gupta, Director & CTO, added: “Lighthouse.AI goes beyond task automation. It integrates deeply with processes and contributes to high-level decision-making—something very few AI products can claim today.”
Arsh Kabir Singh Gujral, Chief Revenue Officer, remarked: “We launched Lighthouse.AI at RESCCON because it’s not just a product—it’s part of a larger movement to redefine how businesses scale and retain their customers in a competitive market.”
Bhavna Khera, CMO, noted: “Loyalty is no longer a static model. With Lighthouse.AI, marketers can tap into real-time insights and adjust strategies dynamically to stay ahead of evolving consumer behavior.”
RESCCON 2025 featured engaging panel discussions, fireside chats, and brand success stories around themes such as AI Consumer Twins, channel growth acceleration, cybersecurity in brand protection, and the evolution of loyalty in unorganised retail. Industry leaders from Emami, Nestlé, Parle Biscuits, Lux Industries, BIKAJI, Tata Cliq, Clovia, Reliance Industries, and others actively contributed to the rich dialogue.
The evening concluded with the RESCCON Gala Awards, recognising excellence in brand innovation, technology adoption, and customer engagement.
