Bengaluru, Mar 2: Justdial Limited, India’s No. 1 local search engine, has reported a notable year-on-year increase in consumer searches related to Holi celebrations across India, based on an analysis comparing search volumes between January–February 2025 and January–February 2026. The data reflects early festive planning trends, with users actively exploring event experiences and colour suppliers ahead of the festival.
At a national level, the category “Events for Holi” recorded a robust 37% growth, indicating rising interest in organised celebrations, community gatherings and curated festive experiences. Delhi emerged as the frontrunner with a significant 90% surge, underscoring heightened demand for larg ne-scale and themed Holi events in the capital. Mumbai followed with a 43% increase, signalling strong traction for ticketed and social celebrations in the city.
Parallelly, searches for “Holi Colour Dealers” rose 30% pan-India, pointing to increased consumer readiness for traditional festivities. Mumbai led this category with a 57% spike, suggesting strong retail and bulk demand, while Delhi registered a steady 27% growth, reflecting sustained purchasing activity in the region.
The year-on-year rise across both categories reflects stronger Holi-related search activity compared to the previous year, highlighting heightened pre-festival search behaviour.
APPENDIX
Events for Holi
Pan-India – 37% increase
- Delhi – 90% increase
- Mumbai – 43% increase
Holi Colour Dealers
- Pan-India – 30% increase
- Mumbai – 57% increase
- Delhi – 27% increase
