Chandigarh, 26 Dec, 2024 — Organic India, from the house of Tata Consumer Products Limited, is a pioneer in the organic food industry. Organic India is celebrating Kisan Diwas by honoring the unwavering dedication and transformative contributions of farmers who cultivate not just crops, but nurture the best of nature with the essence of trust and purity.

This year, Organic India reaffirms its commitment to empowering farmers and fostering a deeper connection between nature, wellness, and livelihoods.

The film beautifully captures the meticulous journey from soil preparation, nurtured over several years, to the careful selection of high Quality herbs, symbolizing the brand’s unwavering commitment to purity, and quality. With over 8,500 acres of farmland and a partnership with 2,000+ farmers, the campaign highlights the bond between nature and Organic India, culminating in the tagline “Kudrat ki Suddhta, Aapke haathonemein”. With stunning visuals and a focus on authenticity, the campaign reinforces trust and celebrates the journey of organic products from farm to family.

Commenting on the occasion, Puneet Das – President Packaged Beverages, India & South Asia, at Tata Consumer Products said, “Our journey at Organic India is deeply intertwined with the lives of the farmers who strive passionately to bring nature’s best to consumers’ homes. This Kisan Diwas, we celebrate not just their skills but their spirit, resilience, and role in cultivating a better world. Together, we are nurturing growth and sowing the seeds of prosperity and empowerment.”

The products are a testament to the dedication of these farmers, delivering the purest, most authentic organic goods to consumers. From lush fields to homes worldwide, each product symbolizes trust, tradition, and transformation. As the brand looks to the future, its unwavering commitment remains to nurture the nurturers and cultivate a more sustainable and equitable tomorrow.