MAGGI is celebrating the joy of connection, warmth, and togetherness in its latest campaign, “Me and MAGGI: So Good Together.” Marking this enduring journey, the brand has unveiled a new television commercial that serves as a heartfelt reminder of how India’s most loved bowl of noodles continues to bring people closer to the ones they care about.
In a world that often feels emotionally distant, the film captures MAGGI’s role as a catalyst for genuine human connection. Families living under the same roof drift into separate worlds. Couples share the same space but miss meaningful time together. Parents, children, and friends unknowingly let precious moments slip by. Yet beneath the everyday noise, the desire for warmth and togetherness quietly persists drawing people back to what truly matters.
For millions of Indians, that spark of reconnection has always been MAGGI. With its unmistakable aroma and much-loved taste, MAGGI has consistently brought people together, making shared moments feel complete and comforting.
Speaking about the campaign, Rupali Rattan, Director Foods, Nestlé India, said,
“For generations, MAGGI has stood for warmth and connection. With this campaign, we are celebrating that simple yet powerful truth. As a beloved brand across Indian households, MAGGI highlights the importance of bringing people closer, no matter how far life pulls them apart. This campaign reflects MAGGI’s unwavering belief that real happiness is found in togetherness shared over a bowl everyone loves.”
Adding to this, Prasoon Joshi, CEO & CCO, McCann Worldgroup India and Chairman, McCann Asia Pacific, said,
“‘Me and MAGGI: So Good Together’ stems from a deeper cultural insight that in our hyper-connected world, genuine human connection has quietly thinned. This idea goes beyond food and advertising; it reflects a collective longing embedded in today’s society. The campaign reminds us that even the simplest rituals can carry profound emotional meaning in a fragmented world.”
The “Me and MAGGI: So Good Together” campaign will roll out across television, digital, and social platforms, featuring heartwarming films, interactive social content, and immersive real-world experiences. Because even in an age of endless noise and notifications, a simple bowl of MAGGI still has the power to bring people closer.
