14th May 2025 : Motherhood is evolving. Gone are the days when mothers would be compelled to mould themselves into quintessential stereotypes, sacrificing their own identity, goals and dreams. Quite to the contrary, the modern mother is empowered. She embraces her motherhood as a powerful force that amplifies who she is and what she does. And it is this mother that MOM-Meal of the Moment recognises, cherishes and celebrates on Mother’s Day. The beloved snacking brand recently launched #MoreThanMom, a moving campaign that featured mothers from all walks of life, and delved into how the interplay of motherhood and ambition has shaped them. Just as MOM has, in its own way, reshaped the narrative about packaged food and healthy snacking, their campaign too lays bare the journeys of everyday moms and how they are challenging the status-quo.
MOM’s campaign was led by the brand’s co-founder Mugdha Bhagchandka, a third-generation entrepreneur and the force driving the vision and ethos of the brand. Her voice leads the way for the other faces of the campaign—from entrepreneurs to homemakers, #MoreThanMom celebrates the true essence of motherhood, in its various forms. What makes this campaign especially evocative is the nostalgia that MOM stemmed from: a longing for the familiar comfort and wholesome goodness of a mother’s love, which often finds its way into the love poured into homemade meals. To date, it is this driving force that shapes MOM’s product creation and ideation, as well as the brand’s language and storytelling.
The #MoreThanMom campaign is now live on MOM-Meal of the Moment’s social media pages.
