Gurugram, Nov 20: Nissan Motor India is keeping the celebrations alive through the launch of its Test Drive Carnival, a pan-India initiative designed to sustain customer excitement and drive continued footfall to dealerships across the country. Nissan reported a robust October 2025, due to a strong festive demand for New Nissan Magnite during Navratri, Dussehra and Diwali, complemented by the positive impact of the GST rate reduction announced by the Government of India.
This campaign invites customers to experience the thrill of Nissan’s lineup, including the 5-Star GNCAP-rated New Nissan Magnite, while reinforcing the brand’s commitment to safety, innovation, and customer engagement. As part of its ongoing commitment to customer engagement, Nissan Motor India is inviting prospective buyers to get behind the wheel of the New Nissan Magnite, the brand’s flagship compact SUV, recently awarded a prestigious 5-Star safety rating by GNCAP. This initiative forms a key pillar of Nissan’s broader experiential marketing strategy, combining immersive test drive opportunities with on-ground activations to deepen customer connection and drive showroom momentum.
Throughout November, Nissan Motor India is transforming its dealerships into vibrant community hubs as part of its Test Drive Carnival. The initiative features festive-themed décor, interactive games, and live RJ events across 24 key cities, creating an immersive and celebratory atmosphere. Visitors can participate in engaging quizzes, win exciting giveaways, and meet their favourite radio personalities, all while experiencing the thrill of driving the 5-Star GNCAP-rated New Nissan Magnite. The campaign is designed to foster deeper customer engagement and bring the festive spirit to life at Nissan showrooms nationwide.
“The Test Drive Carnival is a celebration of the season and an invitation to experience the refined excellence of the New Nissan Magnite,” said Mohan Wilson, Director, Marketing and Corporate Strategy, Nissan Motor India. “From its advanced safety features to dynamic performance and unmatched value, the Magnite exemplifies what it means to be consistent in its segment. We believe that once customers take the wheel, they’ll discover a driving experience that’s truly a class apart.”
The campaign is being elevated through a strategic 360-degree media approach, encompassing television, print, radio, digital, and social platforms. In 24 key cities, radio activations will feature engaging on-air mentions by RJs and exclusive live RJ interactions at Nissan dealerships, creating immersive touchpoints for listeners. Now’s the perfect time to visit your nearest Nissan dealership! Enjoy exciting offers and exclusive benefits on bookings made before 20th November.
And that’s not all even more exclusive deals are lined up right after!
Exclusive offers during the campaign;
To further enhance the excitement, Nissan dealerships are offering special benefits for customers who book during the campaign period:
Adding to its strong market momentum, the New Nissan Magnite recently earned a prestigious 5-Star Safety Rating in Global NCAP crash tests, reinforcing its reputation as one of the safest compact SUVs in its segment. Moreover, by extending the full GST benefit to customers, Nissan reduced prices on the New Nissan Magnite by up to ₹1 lakh, making the SUV even more accessible and value-driven. With the extended full GST benefit reducing prices by up to ₹1 lakh, and the launch of the KURO Special Edition in Metallic Grey, Nissan continues to excite customers nationwide with fresh offerings and innovation.
With its bold presence and expanding footprint across over 65 countries, the Made-in-India New Nissan Magnite continues to embody Nissan’s “One Car, One World” philosophy representing quality, innovation, and excellence from India to the world.