Kolkata, 21st April 2025: After three transformative years shaping fiction and non-fiction narratives in the marketing corridors of Star Jalsha, Swarnava Sinha (Payel) is stepping back into the creative hot seat — this time with renewed firepower. In a move that’s already creating ripples in the Bengali television industry, Sinha has joined Sun Bangla as Executive Producer – Non-Fiction, marking a decisive and dynamic comeback to the genre that first defined their storytelling legacy.
Known for their intuitive storytelling instincts and a deep understanding of audience psychology, Sinha’s return signals a bold new direction for Sun Bangla’s non-fiction slate — one that blends emotional intelligence with cutting-edge format innovation.
Prior to her stint at Star Jalsha, Swarnava Sinha (Payel) served as Executive Producer at Akash Aath, where she helmed a series of landmark shows that set the gold standard for Bengali non-fiction television — most notably Good Morning Akash, The Legends and Gaanpoint. These programs not only resonated deeply with viewers but also redefined the genre’s storytelling possibilities. Building on that momentum, she later played a pivotal role at Star Jalsha, where her strategic and creative inputs were instrumental in the success of high-impact properties like Dance Dance Junior, Super Singer, Geeta LL.B, Tomader Rani and Meybela.
“You can leave the genre but if it runs in your blood, it calls you back. Non-fiction is where raw truth meets creative risk. And this comeback isn’t just about returning — it’s about rewriting the rules. Sun Bangla is poised for reinvention and I’m here to script that shift,” said Swarnava Sinha (Payel).
Known for her hybrid expertise in content curation, digital-first campaigns, celebrity collaborations and on-ground event integration, Sinha’s appointment is expected to accelerate Sun Bangla’s content evolution while strengthening its brand connect in Bengal’s highly competitive GEC space.
From pioneering disruptive formats to elevating audience engagement metrics at Star Jalsha, Sinha’s trajectory has been anything but conventional. The move to Sun Bangla not only marks a return to content creation but promises a reinvention of what non-fiction television can feel like — bold, unscripted and unapologetically real.
The timing couldn’t be better — following the resounding success of recent shows like Lakh Takar Lokkhilabh and Praner Utsab, Sun Bangla is set to unveil a dynamic line-up of upcoming non-fiction properties and Sinha’s creative leadership is expected to drive this momentum forward with power and purpose.
