Mumbai, 1st April 2025 – Imagine a world where identity verification is as simple as a cheek swab. No passwords, no documents—just your DNA unlocking your identity in seconds. Sounds like the ultimate security solution, right?
That’s exactly what AuthBridge, India’s leading authentication and onboarding solutions provider, wants you to think—just for a moment.
On the occasion of April Fool’s Day, AuthBridge is rolling out a cheeky digital campaign introducing “DNA-Based KYC”—a completely fictional but futuristic concept. The campaign cleverly plays on the idea of cutting-edge technology to send a serious message: KYC and identity verification are critical, and you shouldn’t fall for just anything.
Why This Campaign?
In a world where digital fraud, identity theft, and deepfake scams are rising, blindly trusting unverified identity solutions can have serious consequences. The campaign challenges businesses and individuals to think twice before believing in flashy but unverified claims when it comes to authentication.
Ajay Trehan, Founder & CEO of AuthBridge, explains the thought behind the campaign:
“We wanted to use a bit of humor to drive home an important message—identity verification is serious business. Fraudsters are getting smarter, and businesses need robust, tech-driven solutions to stay ahead. While DNA-Based KYC isn’t real, the risks of poor authentication certainly are. With our AI-powered authentication solutions, we are committed to making verification secure, seamless, and fraud-proof.”
