India, Jan 9:ย TOTO Ltd., headquartered in Japan has announced that worldwide shipments of its WASHLET product line have surpassed 70 million units. A major achievement that follows more than four decades of continuous innovation across residential and public restroom applications in Japan and international markets. Available in more than 100 countries, demand has increased significantly in the Americas, Europe, and Asia Markets. Spotlighting the rapid rise in adoption toward higher standards of hygiene, comfort, and wellness.

While global numbers continue to rise, India has emerged as one of TOTOโ€™s most dynamic growth markets. Over the past three years, TOTO India has doubled its WASHLET sales, fueled by a post-pandemic shift toward cleaner, safer, and more wellness-focused bathroom experiences. Indian consumers are increasingly prioritizing personal hygiene and luxury in their homes, validating TOTOโ€™s strategic focus.

Speaking about the milestone, Mr. Shiozawa Kazuyuki, Managing Director, TOTO India, said:ย 

โ€œIn past few years, we have observed phenomenal growth in the WASHLET segment in India, where hygiene standards have become a key priority. Our sales figures reflect the rising demand for premium bathroom solutions. The past three years have been transformative, and we look forward to expanding our presence further with a strong focus on hygiene and wellness.โ€

In August 2025, TOTO Ltd., Japan advanced its wellness-driven bathroom vision with the launch of the NEOREST LS-W and AS-W, equipped with built-in sensors that analyze stool characteristics and sync insights to the TOTO Wellness app. This innovation builds on 45 years of WASHLET evolution. From basic cleansing to advanced features such as EWATER+, PREMIST, warm water cleansing, warm air drying, deodorization, automatic lid operation, and ergonomic design.

Cementing its position as a global leader in hygiene and comfort, TOTO is also further strengthening its global service infrastructure through initiatives like the World Service Masters program, while earning prestigious design honors including the Good Design, iF, and Red Dot Awards. With growing installations in high-end hotels, retail environments and public spaces such as Park Hyatt Chicago and Hรดtel Plaza Athรฉnรฉe Paris, TOTO continues expanding its global footprint in line with its TOTO WILL2030 vision, focused on cleanliness, wellness, sustainability, and creating value across communities.

Search

About

At NexGen Consulting, we specialize in strategic media planning that helps brands secure the best possible coverageโ€”across both digital and print media. With a focus on visibility, credibility, and audience engagement, we ensure your message reaches the right people, at the right time, through the right platforms.

As a results-driven media consulting agency, we work closely with businesses, startups, and professionals to build strong media presence and brand authority. Whether you need features in top publications, digital news coverage, influencer reach, or targeted content placement, our team ensures maximum impact with smart, data-backed planning.

Archive

Gallery