New Delhi, Apr 29 (BNP): Cricket star Virat Kohli has been announced as the brand ambassador for the new Oakley Meta Performance AI glasses in India, a joint initiative by Meta Platforms and Oakley.
The partnership aims to promote AI-powered smart glasses designed to support athletes in training and performance. The technology is expected to help users stay focused by offering real-time insights in a lightweight and easy-to-use format.
As part of the collaboration, fans will also get a closer view of Virat Kohli’s daily routine, including training sessions, match preparation, and behind-the-scenes moments, captured using the smart glasses.
Meta said the idea behind the product is to bring technology closer to sport, helping athletes access useful information without interrupting their flow during practice or competition.
Company representatives added that the collaboration reflects how wearable technology is becoming more integrated into sports, offering practical support to improve focus and performance.
Overall, the partnership highlights the growing link between sports and AI-based wearable devices, aiming to enhance both athlete experience and fan engagement.
