Next Gen Consulting

Blog

  • Goafest 2026 to take place from 20 to 22nd May, 2026

     Mumbai, Mar 5 : The Advertising Agencies Association of India  and The Advertising Club  today announced that the 19th edition of Goafest will be held in Goa during May 20 to May 22, 2026.

    Goafest, started in 2006, has long been the marquee event for the advertising, media, and marketing industries, celebrating creativity, innovation, and excellence. The festival will also witness the prestigious ABBY Awards Powered by One Show 2026, the region’s most coveted creative accolades, honouring outstanding achievements across advertising and media.

    Announcing the dates of Goafest 2026, Srinivasan K Swamy, President of the Advertising Agencies Association of India said,

    “Goafest has always been a melting pot of ideas, creativity, and camaraderie. We aim to spark new conversations, fresh perspectives, and fuel the future of advertising and marketing. It is an occasion for the industry to come together, celebrate excellence, and engage in meaningful conversations about the future of our craft.”

    Highlighting the evolution of Goafest and the ABBY Awards Powered by One Club, Dheeraj Sinha, President of The Advertising Club said,

    “Goafest has always been synonymous with creativity, collaboration, and industry excellence. The ABBY Awards Powered by One Clubcontinue to push boundaries, setting new creative benchmarks year after year. Abby Awards being in its 57th year continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”

    Jaideep Gandhi, Vice President, AAAI and Chairman of the Goafest 2026 Organising Committee and Founder of Another Idea, said,

     “In its 19th year, Goafest is no longer just an event  it is a legacy we are privileged to carry forward. It is a unifying force that brings together the various industry associations across advertising and marketing under one roof. I am deeply grateful to the stalwarts who envisioned this remarkable property and am especially heartened that some of them continue to be actively involved in its journey.”

    Mohit Joshi, Co-Chair of the Goafest 2026 Organising Committee and Chief Executive Officer of Havas Media India, said,

    “Over the past 18 editions, Goafest has evolved into a premier platform that celebrates creativity, innovation, and the dynamic transformation of our industry. This year Goafest will be more impactful than ever before. Goafest 2026 will introduce new formats, immersive engagements, and high-calibre discussions that have never been done before. With a larger scale, an inspiring line-up of speakers, and a focus on cutting-edge ideas, we are set to redefine the way our industry comes together to learn, collaborate, and celebrate.”

    Drawing over 2000 industry professionals each year, South Asia’s premiere festival, Goafest 2026, is co-hosted by The Advertising Agencies Association of India and The Advertising Club.

  • Birla Opus Paints’ Eid Campaign Celebrates the Bonds of Togetherness

    Mumbai, Mar 05: Aditya Birla Group’s decorative paints brand, Birla Opus Paints, housed under Grasim Industries, has unveiled its new digital film ahead of Eid celebrations titled ‘Dil Aise Eid Manaye’. Rooted in the brand’s philosophy of Duniya Ko Rang Do, the campaign beautifully captures how colours, homes and relationships come alive when the entire family comes together under one roof during festivals.

    Birla Opus Paints’ Eid Campaign Celebrates the Bonds of Togetherness

     Eid is a celebration of warmth, generosity and reunion, where homes transform into vibrant spaces that welcome loved ones from near and far. The film narrates the touching story of a young boy, who is initially upset as his home is repainted and rearranged to welcome his extended family for Eid. But as cousins arrive, the house fills with laughter, moments of joy and a cricket match where the spirit of sharing and togetherness comes alive. What felt like a disruption turns into delight, showing how festivities grow louder, warmer, and more meaningful when shared.

    Inderpreet Singh, Head – Marketing, Birla Opus Paints, said,

    “Eid is a festival that celebrates unity, gratitude and the joy of being surrounded by loved ones. With ‘Dil Aise Eid Manaye’, we wanted to tell a story that resonates with families across India and highlights how beautiful walls uplifts the festive spirit and becomes the perfect canvas for shared moments of togetherness.”

    Sachin Kamble, Chief Creative Officer, Leo – India, said,

    “This film beautifully captures how a young boy comes to realise that no celebration is ever truly complete without the people we love. It’s in these shared moments – of togetherness, warmth, and connection – that celebrations find their true meaning and bring us closer to one another.”

    Conceptualised by Leo India, the campaign highlights the emotional significance of festivities and preparation while subtly showcasing the role of paints in elevating celebrations. The digital film will be available across YouTube, Instagram, Facebook and other social platforms, encouraging families to open their doors and hearts this Eid.

  • Blackstraw Technologies Makes It Four: Great Place to Work® Certified Again

    Mar 05: Blackstraw Technologies Private Limited has been certified as a Great Place to Work® for the fourth consecutive year. The certification covers February 2026 to February 2027 and places the company in the Mid-Size Organizations category.

    Blackstraw Technologies Makes It Four: Great Place to Work® Certified Again

     The Great Place to Work® certification is based entirely on anonymous employee feedback. It measures how staff experience trust, fairness, and day-to-day workplace culture, with no input from management. For Blackstraw, growing from startup to a 450+ strong team today while holding this certification four times running reflects consistency and intent.

    Atul Arya, Founder and CEO of Blackstraw Technologies, said: 

    “This recognition matters because it comes directly from our people. At Blackstraw, we try to build an environment where trust and ownership are real, not just things we put in a deck. When people feel that, the work shows it. Getting this independently confirmed, four years in a row, tells us we’re on the right track.”

    Founded in 2018, Blackstraw has scaled a culture where teams take ownership of substantive global client engagements, from managing SKU intelligence across 7.2M products for CPG leaders to delivering $16M+ in cost savings through accelerated AI deployments in MLOps environments. Learning happens in the context of real delivery, not in isolation.

    The certification comes as Blackstraw continues to strengthen its AI and data services footprint across North America and Europe.

  • Novotel Mumbai Juhu Beach introduces GDV 2.0, a bold coastal-inspired menu at Gadda Da Vida

    Mumbai, Mar 05:  The beachfront icon at Juhu Beach is turning up the tide and the tempo. Gadda Da Vida (GDV) at Novotel Mumbai Juhu Beach has introduced GDV 2.0, an elevated culinary and cocktail reinvention. GDV 2.0 is more than a menu refresh. It now leans confidently into coastal flavours, with seafood playing a central role. Cocktails are sharper, more considered, and built to complement the food. Set against the Arabian Sea at sunset, the space feels more energetic and social, while staying true to its identity as a sundowner favourite.

    Novotel Mumbai Juhu Beach introduces GDV 2.0, a bold coastal-inspired menu at Gadda Da Vida

     The new menu spotlights seafood-inspired creations such as Lobster Tail with Mustard Butter, Seared Salmon with Lemon Butter, Caribbean Blackened Snapper with Plantain Purée, and Miso Glazed Seabass. From Charcoal-Grilled Prawns in Jerk Marinade to Fish Cafreal with Smoked Potato Mash, each dish reflects fresh ingredients, layered flavours, and elevated presentation.

    Designed for both indulgence and interaction, the menu also introduces vibrant shareable plates including Fennel-Smoked Fried Prawns, Jerk Chicken Skewers, Crispy Calamari Rings, and innovative vegetarian offerings like Malvani Soy ‘Tacos’ and Truffle Mushroom Xacuti Tartlets.

    The experience concludes on a tropical note with desserts such as Tropical Fruit Pavlova, Coconut Mango Panna Cotta, and Espresso Tiramisu, completing the coastal narrative.

    Gadda Da Vida is further elevated with curated cocktail pairings, thoughtfully designed to complement the seafood-forward menu. Signature creations such as Angel’s Delight, Synapse Sour, Temple Smoke, Gadda’s Secret and Plumnori bring progressive infusions, layered aromatics, and vibrant profiles to the forefront.

    Contemporary plating and mixology theatre added visual drama to the space, enhancing the ambiance and transforming sunset dining into a multisensory spectacle.

    Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach said, 

    “With GDV 2.0, our vision was to go beyond a menu refresh and reimagine the entire beachfront experience at Novotel Mumbai Juhu Beach. Gadda Da Vida has always been synonymous with sundowners, and this change allows us to align the culinary narrative more closely with our seaside setting. With this menu revamp, we aim to elevate the value proposition of our F&B portfolio while reinforcing our standing as one of Mumbai’s most dynamic beachfront hospitality destinations.”

    Novotel Mumbai Juhu Beach strengthens its position as one of Mumbai’s most dynamic beachfront destinations. By merging curated cuisine, cocktail craftsmanship, and a high-energy social atmosphere, the venue evolves from a restaurant by the sea into a vibrant, experiential sundowner hotspot.

  • Lukson Jewels Accelerates Growth with 25 Percent Month on Month Expansion and Strategic Scale Up in India’s Lab Grown Diamond Market

    Mumbai, Mar 05: Lukson Jewels, India’s emerging lab grown diamond jewellery brand founded by third generation diamantaire Anand Lukhi, is witnessing accelerated growth as demand for conscious luxury and everyday fine jewellery rises among Millennial and Gen Z consumers. Backed by the 34-year legacy of the JK Star Group, the brand continues to strengthen its position within the evolving fine jewellery landscape through vertical integration, omnichannel expansion, and design led innovation.

    Lukson Jewels Accelerates Growth with 25 Percent Month on Month Expansion and Strategic Scale Up in India’s Lab Grown Diamond Market

     Since launch, Lukson has recorded a sustained 25 percent month on month growth rate, signalling strong product market alignment and repeat customer adoption. Within the first six months of operations, the brand has served over 20,000 customers, achieving more than 99 percent customer satisfaction, reinforcing consumer trust across quality, pricing transparency, and overall buying experience.

    The brand’s traction reflects a broader shift in jewellery consumption patterns, particularly among working professionals and younger buyers who increasingly prioritise sustainability, transparency, and versatility over traditional occasion driven purchases.

    Today, Lukson offers over 1,500 unique jewellery designs across online and offline channels, spanning earrings, rings, necklaces, and bracelets crafted with SGL certified lab grown diamonds. New collections are introduced every 15 days, enabling the brand to remain trend responsive while sustaining engagement across categories.

    The onboarding of actor Vaani Kapoor as Brand Ambassador has further strengthened Lukson’s positioning at the intersection of modern elegance, ethical sourcing, and aspirational affordability. The association reflects the brand’s intent to build cultural relevance alongside commercial scale.

    Currently operating five offline retail stores across five cities, Lukson plans to scale to over 30 stores across key Indian markets, reinforcing its omnichannel strategy and enabling deeper consumer access through experiential retail formats.

    Speaking on the brand’s growth trajectory, Anand Lukhi, Founder and CEO, Lukson, said,

    “Lukson was created around a simple insight that modern consumers want jewellery that reflects both personal style and personal values. Lab grown diamonds allow us to offer the same brilliance and craftsmanship associated with fine jewellery while addressing concerns around sustainability and transparency. Our growth validates that conscious luxury is no longer niche. It is becoming the new mainstream.”

    Rooted in JK Star Group’s vertically integrated diamond ecosystem, Lukson combines decades of expertise in grading, craftsmanship, and manufacturing with contemporary D2C retail strategies. This integration allows the brand to maintain tighter quality control while offering premium designs at accessible price points.

    Vedant Lukhi, Co-Founder of Lukson, added,

    “Our focus has been to build systems that support scale without compromising trust. Vertical integration gives us supply security and cost efficiency, while design innovation and fast collection cycles allow us to stay culturally relevant. The goal is not just growth, but sustainable and disciplined expansion.”

    Expansion Strategy and Manufacturing Investments

    As part of its next phase of growth, Lukson is investing in strengthening its supply chain infrastructure. The company plans to expand its lab grown diamond cultivation capacity to over 400 growing units, ensuring long term supply reliability, enhanced quality control, and improved cost optimisation.

    On the retail front, Lukson aims to scale across India through a hybrid retail model comprising exclusive brand stores and shop in shop formats across malls and high street locations in Tier 1 and Tier 2 cities. This expansion supports the brand’s vision of building deeper national penetration while maintaining a consistent omnichannel experience.

    Lab grown diamonds, which possess the same physical, chemical, and optical properties as mined diamonds, continue to gain acceptance globally due to reduced environmental impact and ethical sourcing advantages. Lukson’s model aligns this technological advancement with evolving consumer expectations around transparency, accessibility, and responsible luxury.

    With strong early growth momentum, expanding retail infrastructure, and continued investment across manufacturing and brand development, Lukson is positioning itself as a rising name in India’s conscious luxury jewellery segment.

  • Axis Bank Named Preferred Financer for Tesla EVs in India

    Chennai, Mar 5 : Axis Bank, one of the largest private sector banks in India, announced that it has become a preferred financer for Tesla, offering tailored financing solutions and a differentiated customer experience for Tesla customers. This collaboration underscores Axis Bank’s commitment to accelerating electric mobility in India by delivering innovative, customer-centric financing solutions that support the transition towards sustainable transportation. The collaboration will be rolled out pan India, empowering customers across major metros and emerging EV hubs to access convenient, digitally enabled-financing options aligned with Tesla’s global ownership experience. The offering aims to simplify the Tesla purchase journey by reducing entry barriers and ensuring a smooth, convenient onboarding experience for customers. Axis Bank will extend curated auto‑loan offerings designed specifically for premium EV customers. These include:

    • Customized repayment schemes to suit individual customer cash flows
    • Long tenure of up to 10 years
    • Fully digital onboarding journey with faster sanction turnaround

    Commenting on the collaboration, Munish Sharda, Executive Director, Axis Bank, said,

    “As electric mobility gains momentum in India, Axis Bank is proud to collaborate with Tesla to help accelerate this transition. Through this collaboration, we are bringing together world-class electric vehicles with innovative, tailored financing solutions and seamless customer engagement. This makes it easier for customers to adopt sustainable mobility without compromising on convenience or flexibility. This initiative reflects our continued focus on responsible banking and future-ready solutions.”

     

  • Rahul Pundir Appointed as Chief Supply Chain Officer at Bajaj Electricals Limited

    Mumbai, Mar 05: Bajaj Electricals Limited announces the appointment of Rahul Pundir as Chief Supply Chain Officer, effective March 2nd, 2026. In this role, Rahul will lead the company’s Unified Supply Chain Management (SCM) function, strengthening capabilities across logistics, manufacturing, sourcing, planning, and quality.

    Rahul Pundir Appointed as Chief Supply Chain Officer at Bajaj Electricals Limited

     Rahul brings with him over 24 years of rich global experience at Procter & Gamble, where he has led complex supply chain operations across Asia, the Middle East & Africa (MEA), India, and Japan. Over the course of his journey, he has built a strong reputation for steering large-scale digital transformations that enhanced manufacturing excellence, sharpened forecasting precision, and strengthened inventory agility across diverse markets.

    Shekhar Bajaj, Chairman, Bajaj Electricals, said,

     “We are delighted to welcome Rahul Pundir to the Bajaj Electricals team. Supply chain excellence lies at the heart of how we serve our customers and partners every day. Rahul’s rich global experience and deep operational expertise will further strengthen our capabilities and help us build a more agile, resilient, and future-ready organisation.”

    Sanjay Sachdeva, Managing Director and CEO, Bajaj Electricals Limited, added,

    “We are thrilled to welcome Rahul Pundir to Bajaj Electricals at an exciting phase of our growth. As we continue to strengthen our capabilities and sharpen our customer focus, a strong and integrated supply chain will be a key enabler. Rahul’s leadership will help us unlock greater efficiencies, elevate service levels, and build a more agile organisation that supports our long-term growth ambitions.”

  • Wordly Expands Microsoft Teams Integration with New Enterprise Capabilities

    Los Altos, CA – Mar 5 – Wordly announced an enhanced experience for Microsoft Teams, designed to make multilingual collaboration faster, simpler, and more efficient for enterprise teams operating across regions and languages. With a single browser link, employees can view Teams meetings alongside live AI-translated captions, select their preferred language from dozens of options, and follow conversations in real time, without workflow disruption.

    Enterprise Benefits:

    ● Accelerate Global Collaboration: Ensure teams in North America, EMEA, APAC, and LATAM can participate fully without language bottlenecks.

    ● Coordinate Multilingual Teams: Run briefings, rehearsals, and project alignment sessions so all employees, partners, and stakeholders are on the same page.

    ● Address Accessibility Requirements: Provide high quality, real-time captions to attendees who need to read live transcripts of meetings.

    ● Seamless Experience: A single browser link requires no installs or technical training, minimizing IT support.

    ● Accurate, Speaker-Identified Transcripts: Capture who said what for compliance, documentation, and post-meeting review.

    ● Enterprise-Grade Security: ISO 27001 certified and SOC 2 Type II compliant, with full administrative control over meeting settings.

    ● High Quality, Real-time, Affordable: Access to other Wordly features for no extra charge – customizable glossaries to increase accuracy; zero latency to optimize user experience; dozens of languages available on demand.

    This update builds on the recently introduced Wordly Workspaces, bringing live translation to everyday meetings with even greater ease. Enterprises can enable live translation when scheduling new meetings or instantly add it to existing sessions, keeping cross-region planning, executive briefings, team standups, and vendor calls running smoothly.

    “Enterprise teams face tight timelines and often collaborate across multiple regions and languages,” said Lakshman Rathnam, Founder & CEO of Wordly. “Our Teams translation enhancements allow organizations to run planning meetings, executive briefings, and vendor calls seamlessly in multiple languages. Attendees can access live AI-translated audio and captions alongside Teams video, helping teams collaborate faster, make decisions more efficiently, and ensure every participant is fully engaged.”

     Wordly for Microsoft Teams helps enterprises break down language barriers, accelerate decision-making, and scale global collaboration without adding headcount or complexity.

  • TECNO and Tonino Lamborghini Announce a New International Collaboration

    TECNO and Tonino Lamborghini Announce a New International Collaboration

     

    Cairo, Mar 4 — TECNO, the AI-driven innovative technology brand, today at the Mobile World Congress (MWC) announced a new collaboration with Tonino Lamborghini, the Italian lifestyle experience brand renowned for its heritage, boldness and uncompromised spirit. The partnership is born from a shared vision of innovation and modern lifestyle experience.

    More than a collaboration, this partnership is an expression of a lifestyle shaped by design, technology and attitude, where Italian aesthetics meet advanced technological innovation to accompany everyday moments with purpose, boldness, and personality.

    This collaboration represents a natural evolution for both brands. TECNO reinforces its leadership of merging cutting-edge technology with bold and elegant design through a partnership that conveys character, reliability and high-end user performance. Tonino Lamborghini gains an opportunity to expand into new categories while staying true to its core values of quality, identity and sophistication.

    Products developed as part of this collaboration will feature exclusive design elements inspired by Tonino Lamborghini’s iconic style, paired with TECNO’s cutting-edge technological solutions. The result is a refined yet functional offering, designed for an international audience with a strong appreciation for both aesthetics and user experience.

    “This partnership is built on the same pursuit of excellence and commitment to their missions. TECNO has shaped the digital experience of hundreds of millions worldwide, and the partnership is another milestone in our relentless journey to reimagine performance and aesthetics,” said Jack Guo, General Manager of TECNO.

    “This collaboration brings together two complementary worlds: our design language and TECNO’s technological know-how. Together, we have created a project that interprets contemporary lifestyle with coherence and vision,” commented Dr. Tonino Lamborghini, Founder of Tonino Lamborghini S.p.a.

    The first products of the TECNO x Tonino Lamborghini line was officially launched at MWC 2026 Barcelona, marking a new chapter in technology and gaming experiences. The collaboration will extend across gaming devices, mobile phones, laptops, earphones, and tablets, creating a complete smart ecosystem infused with the iconic Tonino Lamborghini design.

    Tonino Lamborghini TECNO TAURUS (MEGA MINI G1 Pro)

    Tonino Lamborghini TECNO TAURUS (MEGA MINI G1 Pro) is the second generation of TECNO Mini gaming PCs, following the success of the MEGA Mini G1, the world’s first and smallest water-cooling gaming PC. The latest model continues to redefine what a compact gaming system can be, empowering both creative professionals and gaming enthusiasts to harness the full capabilities of the latest applications.

    A sleek, all-metal body accented with dazzling RGB lighting highlights the impactful Tonino Lamborghini design and color. The Intel® Core™ i9-13900HK processor boasts an impressive 14 cores and 20 threads, with a clock speed reaching up to 5.4 GHz.

    The newly upgraded NVIDIA® GeForce RTX™ 5060 8GB GDDR 7 discrete graphics card boasts 145W of total graphics power. Adopting the NVIDIA Blackwell architecture, it brings game-changing realism of path tracing, cinematic quality visuals at unprecedented speed, ultimate responsiveness and 614 AI TOPS.

    The CPU and GPU performance can be monitored via a real-time screen on body, and even in intense computing environments, the mini PC remains silently cool with approximately 10,000mm² pure copper water-cooled cold plate and a triple-fan setup.

    Connectivity is equally robust, with 15 ports, WiFi 6E and Bluetooth 5.4. Power is supplied through an external 330W GaN (Gallium Nitride) power adapter.

    The device represents the first product line of the TECNO x Tonino Lamborghini collaboration and the next step in high-performance, lifestyle-focused technology.

    TECNO POVA Metal Tonino Lamborghini Limited Edition

    TECNO POVA Metal Tonino Lamborghini Limited Edition is the world’s first-ever full-metal unibody 5G phone. The phone captures the most distinctive elements of both POVA series and Tonino Lamborghini with uninterrupted curves and an ultra-thin 0.99mm bezel. The Rear Dot Matrix features a 241-pixel independent LED matrix that showcases signature Tonino Lamborghini design elements. It can be personalized to display call alerts, notifications, and other dynamic visuals. Complementing this is a pulse light strip that adds an extra layer of motion and energy to the overall design. Adding to the memorable design is a Snapdragon® processor.

    Tonino Lamborghini TECNO AIoT Ecosystem

    TECNO also displays a full concept AIoT Ecosystem, which will include laptops, tablets and wearables. Inspired by the iconic aesthetics of Tonino Lamborghini, it features a unified design language marked by sharp geometry and a sleek, modern silhouette. Light in weight and high in performance, the devices will fit users’ daily life for work, creativity, study and daily communications, while fully expressing their individuality.

    Mobile World Congress 2026 is from March 2 to 5 in Barcelona, Spain at Fira Gran Via. Visitors may experience the collaboration at the TECNO Booth, located at Stand 7A40, Hall 7.

     

     

  • Dynisma DMG-1 Powers Rodin Motorsport’s New Driver Performance Centre

     

    Bristol, UK, Mar 4:

    Dynisma Ltd.® confirms that its DMG-1 driving simulator is now fully operational at Rodin Motorsport’s newly announced Driver Performance Centre, unveiled this week near the team’s Surrey headquarters.

    The purpose-built facility represents a significant investment in driver development infrastructure. Located close to Rodin Motorsport’s main race workshop in Farnham, the Driver Performance Centre integrates the Dynisma DMG-1 full-motion simulator alongside five static simulators, a dedicated driver training gym, and a professional simulation control room with pit wall-style operations and integrated data analysis suites. The centre supports Rodin’s multi-series programme across FIA Formula 2, FIA Formula 3, F1 Academy, Formula Regional European Championship (FREC), GB3 and British F4.

    The DMG-1 is already supporting preparation for the opening rounds of the 2026 FIA Formula 2 and FIA Formula 3 seasons, with integration into the team’s F1 Academy programme forming part of its wider driver development structure.

    Rodin Motorsport operates across multiple levels of the international single-seater ladder, and the Driver Performance Centre has been established to provide a consistent, high-performance training environment for drivers progressing through those categories.

    The Dynisma DMG-1 enables detailed vehicle setup exploration, qualifying simulations, circuit familiarisation, race scenario rehearsal and performance optimisation before a car hits the track. With ultra-low latency motion response of 3–5 ms and primary motion bandwidth exceeding 100 Hz, the platform delivers the fidelity required for highly accurate Driver-in-the-loop correlation work.

    In categories such as Formula 2 and Formula 3, where physical testing is limited to just a handful of days before the season, high-accuracy simulation plays a central role in reducing unknowns prior to race weekends. The DMG-1 allows Rodin’s engineers to iterate vehicle model changes rapidly, validate setup direction and refine driver feedback loops within a controlled environment. The dedicated simulator control room ensures that vehicle models and analysis workflows mirror those used trackside, strengthening correlation and supporting more informed engineering decisions. For drivers, the fidelity of the motion platform helps build confidence and develop technical understanding ahead of each Grand Prix.

    David Dicker, Owner, Rodin Motorsport, said:“The better the simulator, the better our potential results will be. I feel we are getting the best equipment available to us. If you are not moving forward, you are going backwards. Investing in this level of technology reflects our commitment to building a world-class environment for our drivers and engineers.”

    Benn Huntingford, Sporting Director, Rodin Motorsport, said:“The simulation technology helps us to shorten the development cycles of everything that we do, so that we can prepare more in advance before we get to a circuit. Using a simulator like Dynisma’s allows us to arrive better prepared and more competitive by the time a race begins. That’s a big part of driver development and overall team performance. Initially we’ll focus on our F3 and F2 programmes, before integrating it further into F1 Academy. Dynisma is founded by people who understand motorsport, and the technology puts us right at the cutting edge of what is possible.”

    Alex Dunne, FIA Formula 2 Driver, Rodin Motorsport, said:“This week we’ve been getting ready for Round 1 of the F2 Championship and running through many different programs on the simulator. At F2 level and above, you do very few laps on a race weekend, so you rely heavily on what you’ve learned in the simulator. We’ve replicated the car model well and it’s very similar to the real car. The feeling over kerbs, lock-ups, understeer and oversteer is very impressive.”

    Tom Edwardes, Head of Driver-in-the-Loop Simulation, Rodin Motorsport, said:“This is Rodin’s first full-motion platform, so it was critical that we integrated it properly into our engineering process. We’re using the same vehicle models, data processing and analysis workflows that we use both online and offline, so correlation is consistent and we can iterate through setup changes and gather driver feedback within minutes. For many of our junior drivers, this is their first experience of a platform like this, so part of our role is helping them adapt to the motion, build confidence and strengthen their communication with race engineers.”

    Ash Warne, Founder and CTO, Dynisma, said:“Rodin Motorsport has made a clear investment in building a structured driver development ecosystem with its new Driver Performance Centre. The DMG-1 sits at the heart of that environment, providing a high-correlation platform where engineers and drivers can explore setup direction, validate vehicle models and refine performance before race weekends. In championships with limited testing, that level of fidelity and responsiveness becomes a critical competitive tool. We are pleased to support Rodin Motorsport as they integrate advanced motion simulation into their long-term performance strategy.”

    Developed and manufactured by a specialist team focused on high-performance motion generation, Dynisma supplies driving simulators to motorsport teams and automotive OEMs worldwide. Dynisma systems are available as turnkey solutions or can be customised to integrate with a wide range of chassis and visualisation environments for both competition and vehicle development applications.