New Delhi, July 13: Artificial intelligence (AI) features are increasingly influencing smartphone purchase decisions, with 68% of consumers considering AI capabilities an important factor when selecting their devices, according to a recent study.
The trend reflects changing consumer expectations, as users now look for smartphones that offer smarter and more personalised experiences beyond conventional features such as camera performance, battery life, and processing power.
AI-driven tools, including enhanced photography features, intelligent assistants, productivity solutions, and personalised recommendations, are gaining popularity as consumers seek devices that can better support their daily needs.
The growing preference for AI-enabled smartphones highlights the rapid evolution of the mobile technology landscape, with manufacturers investing in advanced innovations to deliver more intuitive and efficient user experiences.
Industry observers expect AI integration to remain a key growth driver in the smartphone market as consumers continue to embrace smarter, connected devices.
