June 29: DigiHaat has launched a new digital storefront titled ‘Sahkar Se Samriddhi’ on the Open Network for Digital Commerce (ONDC) platform, aimed at expanding market access for cooperative and rural products across India.
The initiative is designed to empower cooperatives, farmers, and small producers by integrating them into a wider digital marketplace, enabling better visibility, improved pricing, and direct access to consumers without multiple intermediaries.
Officials said the store will showcase a range of cooperative sector products, helping strengthen rural entrepreneurship and support the government’s vision of promoting inclusive and technology-driven economic growth.
By leveraging the ONDC ecosystem, the platform seeks to reduce dependency on traditional supply chains and improve income opportunities for producer groups, particularly in agriculture and allied sectors.
Industry observers noted that the initiative could play a significant role in enhancing digital inclusion for rural enterprises while strengthening India’s cooperative movement through structured e-commerce integration.
