New Delhi, July 22: The iPhone 17 series accounted for 44 per cent of Apple’s smartphone shipments in India during the second quarter of 2026, highlighting strong demand for the company’s latest flagship devices, according to industry data.
The impressive contribution from the iPhone 17 lineup reflects growing consumer preference for premium smartphones in India, supported by advanced features, improved technology, and increasing demand for high-end devices.
Market analysts said Apple’s continued expansion in India has been supported by rising purchasing power, wider retail availability, attractive financing options, and growing interest among consumers in premium digital ecosystems.
The company’s performance also highlights the increasing importance of India as a key market for global smartphone brands, with consumers showing greater adoption of premium devices and advanced mobile technologies.
Industry experts noted that Apple’s focus on local manufacturing, stronger supply chains, and enhanced customer reach has further strengthened its presence in the Indian market.
The growth of the iPhone 17 series underscores the changing dynamics of India’s smartphone sector, where premiumisation and technology-driven experiences are becoming major factors influencing consumer choices.
