Indore, 11th August 2025: Japanese electric vehicle manufacturer Terra Motors has marked its entry into Madhya Pradesh with the launch of its first L5 high-speed electric auto dealership in Indore. The move is part of the company’s strategy to tap into the state’s growing EV adoption and strengthen its footprint in one of India’s top five three-wheeler markets.

Terra Motors has been active in India’s electric three-wheeler e-rickshaw segment for over a decade. The brand is optimistic about its prospects in Madhya Pradesh, citing strong dealer interest and competitive product offerings. In recent months, Terra Motors has witnessed prominent EV dealers switching from other OEMs to join its network, attracted by its pricing, brand trust, and support infrastructure.

The newly appointed Indore dealer — previously a top-selling partner for another leading OEM — made the switch to Terra, citing competitive pricing, in-house financing through Terra Finance, and the trust of Japanese brand as key reasons.

Terra Motors has already forged partnerships with several major three-wheeler dealers in Uttar Pradesh and plans to replicate this growth strategy in Madhya Pradesh. With on-road prices starting at ₹3.74 lakh and a range of up to 200 km on a single charge, the company aims to make high-speed electric mobility accessible and profitable for both drivers and dealers.

“Madhya Pradesh is a key market for us,” a Terra Motors spokesperson said. “With its sizeable three-wheeler base and rising EV adoption, we see significant potential to grow here. Our dealer-first approach, backed by Japanese trust and easy financing, is the foundation of our expansion plan. We are actively seeking dealer partners across Madhya Pradesh to join our network and be part of this growth story.”

The Indore dealership launch signals the beginning of Terra Motors’ larger push across central India, with more outlets planned in key MP cities in the coming months.