Bengaluru, June 04: Meesho, India’s largest e-commerce platform by Annual Transacting Users and Placed Orders, revealed the growing impact of PRISM (Personalised Ranking & Intent Signal Module), its proprietary AI intelligence system designed to transform how millions of Indians discover products, shop online, and engage across the platform.
Much like shopping in a local bazaar, consumers on Meesho often browse, explore, and discover products rather than search with fixed intent. Built for a platform serving 264 million annual transacting users and 717 million placed orders in Q4 FY26, PRISM is designed for this reality, shifting commerce from keyword-led search to real-time intent understanding and product discovery. Traditional e-commerce was built around the search bar, assuming users can clearly articulate what they want. For a large part of India, that assumption breaks down. Today, over 75% of orders on Meesho originate from AI-driven personalised feeds powered by PRISM.
At the core of PRISM is a real-time intelligence and ranking architecture built to understand how Bharat shops online. The system continuously interprets behavioural, transactional, and contextual signals across users and their browsing journeys, powered by a network of more than 100 AI ranking models and trained on over 400 trillion input signals and executing more than 6 trillion inferences every day within milliseconds. Further, this enables sellers to reach high-intent audiences more effectively by surfacing their products to users who are most likely to engage and purchase.
It supports 10+ multilingual experiences across Hindi, Bengali, Marathi, Tamil, Telugu, Kannada, Malayalam, Gujarati, Punjabi, and Odia. The system is powered by BharatMLStack, Meesho’s in-house ML infrastructure platform built to support high-throughput AI workloads at significantly lower inference costs than conventional cloud infrastructure.
While traditional e-commerce platforms were designed around consumers searching with clear intent, PRISM enables a more intuitive and discovery-led shopping experience built for Bharat.Through Trendpulse, its LLM-powered discovery engine, PRISM interprets emerging demand patterns across regions, cities, and local consumer clusters, enabling Meesho to surface highly relevant products aligned with evolving shopping behaviours India’s diverse consumer cohorts.
Speaking on the impact of PRISM, Debdoot Mukherjee, Chief Data Scientist, Head of AI and Demand Engineering, Meesho, said: “The next hundred million Indians coming online will not search, they will discover. They will not type, they will speak, browse, and expect technology to meet them where they are. This is the most significant shift in consumer internet India has seen, and it demands infrastructure built from the ground up for this reality.
PRISM brings together real-time intelligence and ranking systems to understand how Bharat discovers products, expresses intent, and makes purchase decisions online. It continuously interprets behavioural, transactional, and contextual signals across users, products, sellers, and browsing journeys, shifting commerce from keyword-led search to real-time intent understanding, for consumers who are discovery-first, multilingual, and increasingly voice-led. It does not wait for a consumer to articulate what they want. During peak sale events, PRISM processes nearly 100 million inferences per second to power real-time personalised discovery at scale.
AI in commerce must go beyond efficiency and become something closer to intuition, a system that learns continuously, anticipates intelligently, and makes discovery feel effortless for every Indian. That is the infrastructure we are building for Bharat’s next era of commerce. And we are only at the beginning.”
PRISM already powers personalised recommendations, intent-led discovery, trend intelligence, catalogue understanding, and seller growth systems across Meesho. Its capabilities are strengthened by the scale of the Meesho ecosystem, with 263 million monthly active users, 17 billion product views per day, 1,592 million ratings, and 505 million reviews, one of India’s largest commerce intelligence networks spanning consumers, sellers, creators, listings, and logistics partners.
As discovery-led commerce continues to grow across India, PRISM will power the next generation of shopping experiences on Meesho, helping consumers discover more naturally, enabling sellers to reach demand more efficiently, and continuously compounding intelligence across billions of real-world interactions.
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