New Delhi, 14th July: SunBridge Consumers, the fast-moving consumer goods company of SunBridge Group, announced the launch of its first set of brands comprising AlphaKid, KidZola, Frooney and LifeJoy—a range developed thoughtfully to support healthier, smarter everyday choices for Indian families.
Drawing on SunBridge Group’s four decades of expertise in agri-processing and food commodity business, SunBridge Consumers combines carefully selected and mindfully sourced ingredients with the modern food science to develop products that support everyday health. Built on the belief that consumer brands should deliver not just taste, but also trust, health and care, the portfolio marks SunBridge Consumers’ entry into India’s rapidly evolving nutrition and FMCG landscape with products that combine quality ingredients, functional benefits, and everyday relevance.
As Indian consumers become increasingly conscious of ingredient labels, processing methods and nutritional values, families are actively seeking products that are healthier yet do not compromise on taste or convenience. SunBridge Consumers, with its inaugural portfolio KidZola, AlphaKid, Frooney, and LifeJoy- aims to fulfil these needs through products developed to support healthier everyday choices for children and families.
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AlphaKid – A nutraceutical milk mix made with thoughtfully selected ingredients such as Ghee, Jaggery, cereal mix, to support children‘s immunity, brain development, gut health and overall growth. It has 19 essential nutrients and 12 vital actives and gives 55% of daily protein requirement as per RDA (when mixed with 200ml milk).
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KidZola – A low-absorption triple oil blend (Rice Bran, Olive, and Flaxseed Oils) powered by KidZorb™ Technology, which helps food absorb less oil during cooking and ensures zero bitterness, making everyday meals lighter and tastier for the entire family, especially growing kids. It also delivers an optimum ratio of SFA: MUFA: PUFA*, giving a Balanced Fatty Acid Profile.
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Frooney – A clean-label fruit jam made with real fruit pulp, honey and just 3 other natural ingredients – Apple Pectin, Chicory Root Plant Fibre, and Lemon Juice
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LifeJoy – A tomato ketchup crafted with tomatoes, jaggery and additional clean ingredients, designed to deliver familiar ketchup taste. It has no refined sugar, artificial flavours, colours or preservatives.
Commenting on the launch, Anuj Agarwal, Founder and Chairman, SunBridge Group, said, ‘’At SunBridge Consumers, we believe that the best family products are often those designed with the youngest member of the household in mind. Our inaugural portfolio reflects this philosophy of combining science, clean-label ingredients and thoughtful innovation to create products that support modern family lifestyles without compromising on taste or convenience. Through AlphaKid, KidZola, Frooney and LifeJoy, we are laying the foundation for a new generation of nutrition-led brands that make healthier choices simpler and more accessible.”
The launch marks the first phase of SunBridge Consumers’ long-term vision to build a future-ready portfolio of brands across food, and wellness categories. With additional launches planned in the coming months, the company aims to strengthen its presence across multiple everyday consumption occasions while continuing to invest in innovation, ingredient transparency and science-backed nutrition.
The newly launched range is available for purchase on the SunBridge Consumers D2C website (sunbridgestore.in), through Amazon, leading quick-commerce platforms, and at select modern retail stores nationwide.
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