July 16: Dumka: Havells India successfully concluded the Dumka chapter of Havells mYOUsic, bringing its artist-first movement to Jharkhand for the very first time. Held on 12th July at the Convention Centre, Dumka, the initiative brought together 300+ artists and music enthusiasts, marking an important milestone in the platform’s mission to discover, nurture and empower India’s grassroots music talent.
More than an audition platform, Havells mYOUsic was created to reach artists who often possess immense talent but lack access to opportunities, mentorship and industry exposure. The Dumka edition reflected this vision, creating a welcoming and inclusive space where artists could perform, learn, interact with industry professionals and become part of a larger creative community.
For many participants, this was the first time they had experienced a platform of this nature in Dumka. Throughout the day, singers, lyricists, composers, music producers and independent musicians came together to share their original work, engage with mentors and celebrate music in an environment built on encouragement rather than competition.
The event also celebrated the rich musical identity of the region through performances by local artists Mr. Tribe, Blaze, Alvin Rozario, Francis Xalxo, Raju Soren, Tom Murmu and Leonard Hansda, giving audiences an opportunity to experience the diversity of Jharkhand’s independent music scene.
Adding to the experience were knowledge-sharing sessions led by acclaimed lyricist Geet Sagar, musician and educator Vasav Vashisht, music producer Jatin Bisht, and Rohith Sobti, Curator and Co-Founder of The Shakti Collective, who spoke about songwriting, music production, artistic identity, navigating the independent music ecosystem and building sustainable creative careers. The day concluded with an open mic, where emerging artists took the stage to perform their original music and connect with fellow musicians.
Following successful chapters in Delhi and Indore, the Dumka edition further strengthened Havells mYOUsic‘s growing nationwide movement. With 3,000+ registrations and 850+ artists auditioned on ground across three cities, the platform continues to build an ecosystem where discovery is complemented by mentorship, learning and long-term artist development.
Selected artists from the auditions will now move forward into the next phase of the programme, including structured mentorship, bootcamps and opportunities to create original music and audio-visual content with industry support.
Mukesh Kumar Jain, Vice President, Havells India, said: “Havells has always believed in empowering people and creating meaningful opportunities. Through Havells mYOUsic, we are extending that commitment to India’s independent music community by creating a platform where talent can be discovered, nurtured and encouraged to grow. The response in Dumka has been truly heartening and reinforces our belief that exceptional talent exists in every corner of the country.”
Makarand N, Head Branded Content, WPP India said: “The Dumka edition once again reinforced why platforms like Havells mYOUsic are so important. There are incredibly talented grassroot artists across smaller cities and communities, and when they are given the right platform and encouragement, they respond with remarkable originality and passion. It is heartening to see this initiative continue to grow while staying true to its purpose of creating meaningful opportunities for emerging artists.”
Rohith Sobti, Curator and Co-Founder, The Shakti Collective, said: “The most memorable part of Dumka wasn’t just the performances. It was seeing artists feel comfortable enough to share their stories, ask questions and support one another. That is exactly what Havells mYOUsic was built for. We want artists to leave not only with feedback, but with confidence, new relationships and the belief that they belong in the larger music ecosystem. Dumka reminded us once again that extraordinary talent exists everywhere. Sometimes, all it needs is someone to create the right space for it.”
With every new city, Havells mYOUsic continues to strengthen its vision of making music more accessible for independent artists across India. By combining discovery with mentorship, learning and long-term development, the initiative is steadily building a platform where original voices are recognised, celebrated and given the opportunity to grow.
Because great music isn’t limited by geography. It only needs the chance to be heard.
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