Category: Business

  • AD Ports Group and Borouge Collaborate to Explore Alternative Export Hub on the UAE East Coast

    Abu Dhabi, UAE – 19 May 2026: AD Ports Group (ADX: ADPORTS), a leading global enabler of integrated trade, industry and logistics solutions, has signed a partnership agreement with Borouge Plc (ADX: BOROUGE), a leading petrochemical company providing innovative and differentiated polyolefin solutions, to explore expanded collaboration opportunities aimed at enhancing export resilience and operational flexibility. 

    The agreement paves the way for both parties to collaborate on the establishment of an alternative international export hub on the UAE’s East Coast, as an essential element of Borouge’s long-term export strategy. This initiative aims to strengthen export continuity while embedding resilience by design across Borouge’s logistics network.

    AD Ports Group and Borouge Collaborate to Explore Alternative Export Hub on the UAE East Coast

    The collaboration will leverage AD Ports Group’s strong marine connectivity and access to its comprehensive port services of Fujairah Terminals and Eastern ports facilities in the UAE, while assessing the development of dedicated polyolefins infrastructure on the East Coast.

    Both parties will assess ways to reduce reliance on constrained maritime passages and enhance flexibility in vessel scheduling and routing through joint engagement with shipping lines to enable new routes via Fujairah Terminals. Together, these efforts aim to support stable and reliable export flows across a diversified portfolio of ports and logistics facilities.

    Saif Al Mazrouei, Chief Executive Officer, Ports Cluster – AD Ports Group, said: “We look forward to collaborating with Borouge to explore opportunities that leverage AD Ports Group’s integrated port and logistics capabilities to support essential industrial exports and strengthen regional and global trade connectivity in line with the vision of our wise leadership.”

    Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge Plc, added: “This strategic partnership marks a significant step forward in Borouge Plc’s logistics capabilities, supporting our continued growth. Together with AD Ports Group, we are building a more flexible and diversified network that enhances reliability, ensures continuity of supply, and reinforces our position as a trusted global supplier, supporting the UAE’s industrial strategy.”

    Borouge Plc is the largest exporter through AD Ports Group. This collaboration builds on a longstanding partnership between the two companies established in 2001, and reflects the shared ambition of AD Ports Group and Borouge Plc to strengthen supply chain resilience and reinforce the UAE’s position as a globally competitive logistics and industrial hub.

  • Planetcast Powers Apac Broadcasters With Region’s Largest Commercial Teleport to Scale Hybrid Distribution

    SINGAPORE – May 19, 2026 – Planetcast, a global leader in media services and technology, today announced its expanding media delivery and distribution footprint ahead of BroadcastAsia 2026.

    Anchored by the region’s largest commercial teleport and a hybrid delivery ecosystem spanning broadcast, IP, OTT and cloud-based workflows, Planetcast is helping media companies manage rising distribution complexity while improving flexibility, reliability and speed to market.

    Backed by WTA Tier 4 certification and a Global Top 10 teleport ranking, Planetcast combines large-scale infrastructure with broadcast-grade reliability to support increasingly complex live and linear streaming operations. Today, Planetcast powers more than 450 channels worldwide, reaches 1.3 billion viewers and supports more than 50 leading media brands.

    With facilities in Noida and Singapore, Planetcast’s infrastructure supports flexible delivery across the GSAT, Intelsat and AsiaSat networks, while enabling hybrid satellite, IP and OTT workflows designed for modern multi-platform distribution.

    At BroadcastAsia 2026, Planetcast will demonstrate how its integrated technology ecosystem enables broadcasters and content owners to manage the content supply chain through a more unified operational model. Demonstrations at Booth 5C1-1 will feature Cloud.X for cloud playout, ReCaster for IP transport, MediaHQ for orchestration, Contido for media asset management and BATS for teleport operations.

    ReCaster, Planetcast’s IP-based signal transport platform, now supports hybrid deployment models with SRT, RIST and UDP protocols, enabling broadcasters to deliver high-quality live content with approximately 2,500ms latency across distributed environments. The platform supports both SPTS and MPTS workflows, as well as mixed-mode operations for large-scale, multi-destination distribution. Today, ReCaster is deployed by more than 50 customers across Asia, the Middle East and the Caribbean.

    Planetcast will also highlight real-world deployments that demonstrate the growing convergence of broadcast and streaming infrastructure.

    beIN SPORTS Asia Pacific is using Cloud.X and ReCaster to support dynamic live sports workflows across APAC, including:

    • 40+ simultaneous live sports events during peak periods
    • 18 linear and 24 OTT channels across 12 APAC markets
    • 99.99% uptime across playout and delivery

    Planetcast also supports global live streaming and 24/7 channel operations for Willow by Cricbuzz, managing live ingest, multi-format distribution, ad insertion and compliance across international markets.

    “Broadcasters across APAC must deliver more content to more endpoints without adding complexity,” said Mark Johns, Head of International Sales & Marketing at Planetcast. “At BroadcastAsia, we’re showing how hybrid infrastructure — spanning teleport, cloud, IP and OTT — helps customers scale faster, simplify operations and support both traditional broadcast and streaming.”

    Together, these deployments reflect how broadcasters and streaming platforms are increasingly adopting hybrid infrastructure models that unify satellite, IP and OTT delivery into more scalable and efficient operational frameworks.

    At BroadcastAsia 2026, Planetcast will showcase workflow demonstrations covering live ingest, cloud playout, IP transport, OTT packaging, ad insertion, compliance and multi-market distribution, highlighting how broadcasters and content owners can launch channels faster, simplify operations and deliver content more efficiently across satellite, IP and streaming environments.

    To learn more or schedule a meeting, visit www.planetc.net or stop by Booth 5C1-1.

  • KCG College of Technology Signs MoU with Urbaser Sumeet to Drive Student-Led Sustainability and Waste Management Initiatives in Chennai

    KCG College of Technology Signs MoU with Urbaser Sumeet to Drive Student-Led Sustainability and Waste Management Initiatives in Chennai

    Chennai, May 19:  KCG College of Technology, a premier unit of the Hindustan Group of Institutions (HGI), has signed a Memorandum of Understanding (MoU) with Sumeet Urban Services (Chennai) V Pvt Ltd (Urbaser Sumeet) to strengthen industry-academia collaboration in the areas of sustainability, waste management, environmental awareness, and skill development.

    The collaboration aims to create a long-term industry-integrated sustainability model that will actively engage students in solving real-world urban environmental challenges in Chennai.

    The MoU signing ceremony was held at the KCG campus in the presence of Mr Albert Gleiser Ignacio, Managing Director; Mr S. Shankar, Zonal Manager; Ms Komal Gotham Chand, Head – IEC; and Mr Vignesh, Manager – IEC, representing Sumeet Urban Services, alongside Dr Annie Jacob, Director, and Dr G. Prabhakaran, Principal In-Charge of KCG College of Technology. The event also saw the participation of faculty members, Heads of Departments, students, and institutional representatives.

    The partnership will focus on sustainability initiatives, waste management awareness, green innovation, social responsibility, and practical exposure for students in environmental systems and urban sanitation management.

    As part of the initiative, students are expected to participate in clean-up drives, awareness campaigns, sustainability workshops, internships, innovation challenges, and field-level waste management activities over the coming academic cycles.

    Speaking on the occasion, Dr Anand Jacob Varghese, Chairman, Hindustan Group of Institutions, emphasised the importance of developing civic consciousness and environmental responsibility among students from an early stage.

    “Engineering education today must go beyond laboratories and classrooms. When our students walk alongside conservancy workers, manage waste drives, and design recycling solutions for their own city, they are not just learning — they are becoming the kind of engineers and citizens Chennai needs. This partnership with Urbaser Sumeet is a step towards making that the norm, not the exception,” said Dr Anand Jacob Varghese.

    He noted that institutions must play an active role in nurturing socially responsible engineers and innovators capable of contributing to sustainable urban development.

    Dr Annie Jacob, Director, KCG College of Technology, highlighted the role played by Urbaser Sumeet in Chennai’s conservancy and sanitation ecosystem and expressed confidence that the collaboration would lead to meaningful student-led environmental engagement programmes.

    “Urbaser Sumeet manages one of Chennai’s most critical urban services, and having that expertise embedded into our campus programmes is a significant advantage for our students. From internships in waste vehicle operations to the Edubridge initiative for conservancy workers’ children, this collaboration is built around real impact — not just awareness,” said Dr Annie Jacob.

    She further noted that the collaboration will help bridge classroom learning with practical environmental problem-solving through direct industry exposure and community participation.

    Under the MoU, students of KCG College of Technology will participate in clean-up campaigns, awareness drives, workshops, and internships related to waste management systems and vehicle operations.

    The collaboration will also include hackathons, innovation challenges, practical training sessions, and professional certification opportunities focused on environmental sustainability and circular economy practices.

    The partnership is also expected to encourage research-oriented projects in areas such as waste segregation, recycling systems, circular economy models, and smart urban sustainability solutions.

    One of the major initiatives under the collaboration is “Edubridge,” a programme aimed at supporting the education and empowerment of children of conservancy workers.

    The initiative also seeks to create stronger community engagement and social inclusion by recognising and supporting the families of frontline sanitation workers.

    Urbaser Sumeet will additionally serve as the hygiene partner for major institutional events at KCG and will demonstrate best practices in source segregation, solid waste management, and urban cleanliness systems.

    Mr Albert Gleiser Ignacio, Managing Director, Urbaser Sumeet, reaffirmed the organisation’s commitment to collaborative environmental action.

    “We operate on the ground every day across Chennai’s neighbourhoods, and we know that lasting change in how a city handles its waste begins with how the next generation thinks about it. Partnering with KCG gives us the opportunity to bring that ground reality into an academic setting and build a pipeline of professionals who are genuinely invested in sustainable urban systems,” said Mr Albert Gleiser Ignacio.

    The collaboration promotes the principles of Reduce, Reuse, and Recycle (3R) and aims to foster environmentally conscious practices among students and the larger academic community.

    Both organisations also expressed their commitment to building a scalable and replicable model for sustainable campus-community partnerships in the future.

  • Paymentology Appoints Fiona Tee as Chief Financial Officer

    London, UK – 19 May 2026Paymentology, the leading global issuer-processor, today announced the appointment of Fiona Tee as Chief Financial Officer, as the company continues to build on its recent momentum following a strategic investment, brand evolution and the next phase of global growth.

    Fiona joins Paymentology from Currencycloud, where she spent nine years helping scale the business through a period of significant growth, culminating in its successful acquisition by Visa. She brings more than 25 years of finance leadership experience across fintech and technology, with a strong track record supporting multinational, venture-backed and private-equity-backed businesses through rapid growth, transformation, fundraising, exits and international expansion.

    Paymentology Appoints Fiona Tee as Chief Financial Officer

    Her appointment comes at a significant moment in Paymentology’s growth journey. Earlier this month, Paymentology announced a $175 million strategic investment from Apis Partners and Aspirity Partners to accelerate its global expansion and continued innovation in modern issuer-processing infrastructure. The company also recently unveiled a new brand identity, reflecting its evolution into a globally scaled, cloud-native payments infrastructure provider supporting banks, fintechs and financial institutions across nearly 70 countries.

    Jeff Parker, CEO of Paymentology, said: “Fiona joins us at an incredibly exciting time for Paymentology. As demand for modern issuer-processing infrastructure continues to accelerate globally, her experience scaling fintech businesses and navigating transformational growth will be invaluable as we enter our next phase. She brings deep financial and commercial expertise, alongside a strong entrepreneurial mindset and proven experience supporting high-growth international businesses. I’m delighted to welcome her to the executive leadership team.”

    In her new role, Fiona will work closely with the Paymentology team to help deliver Paymentology’s five-year strategy, supporting customer excellence,new market entry, disciplined execution, and the financial performance needed to drive sustainable profitability as the business continues to scale.

    Fiona Tee, CFO added:Paymentology is at a pivotal moment, with strong momentum, ambitious growth plans and a clear opportunity to scale its impact globally. What stood out to me immediately was the strength of the business, the quality of the team and the commitment to delivering exceptional outcomes for customers. I believe sustainable growth comes from a clear strategy, strong financial discipline and a culture that is aligned around execution. I’m excited to join Paymentology at this next stage and help build on the strong foundations already in place.”

    As Paymentology continues to expand globally, the company remains focused on enabling traditional banks, digital banks and fintechs to launch, scale and modernise card programmes through flexible, cloud-native payments infrastructure designed for the next generation of financial services.

     

  • AD Ports Group Launches Cruise and Ferry Terminal Services in Egypt, Strengthening Cruise Tourism Across the Red Sea

    Sharm El Sheikh, Egypt/ Abu Dhabi, UAE – 19 May 2026: AD Ports Group (ADX: ADPORTS), a leading global enabler of trade, industry, and logistics solutions, today announced the commencement of cruise services at its three terminals in Sharm El Sheikh, Hurghada, and Safaga in Egypt, in addition to facilitating ferry services connecting Safaga and NEOM ports to support transport of Hajj workers between Egypt and Saudi Arabia.

    In 2024, AD Ports Group signed a 15-year concession agreement with Egypt’s Red Sea Ports Authority to manage, develop, and operate the three cruise terminals and associated ferry operations on Egypt’s Red Sea coast.

    AD Ports Group Launches Cruise and Ferry Terminal Services in Egypt, Strengthening Cruise Tourism Across the Red Sea

    Sharm El Sheikh Cruise Port welcomed the arrival of “Aroya”, the largest mega cruise ship ever to dock directly in the coastal city, marking the beginning of a new era for cruise tourism in the Red Sea.

    Aroya’s arrival at Sharm El Sheikh was enabled by the Egyptian Ministry of Transport and the Red Sea Ports Authority’s upgrades to the port’s docking capabilities, delivered in close collaboration with AD Ports Group. 

    Noura R. Al Dhaheri, Chief Executive Officer of Cruise Business, AD Ports Group, said: “The launch of AD Ports Group’s cruise and ferry terminal services in Egypt underscores our commitment to advancing cruise tourism across the Red Sea, while driving sustainable economic value in the markets where we operate. Through close collaboration with our partners, we will continue to elevate passenger experience by delivering world-class facilities and seamless services.”

    The arrival of “Aroya” in Sharm El Sheikh marks the first of several scheduled calls by the mega cruise vessel in 2026, reinforcing Sharm El Sheikh’s position, alongside Hurghada and Safaga, as regular destinations on regional and international cruise itineraries. Aside from its main cruise terminal operations in the UAE, the Group also manages and operates the Aqaba Cruise Terminal in Jordan through a partnership with the Aqaba Development Corporation (ADC).

    Egypt and the Red Sea are a focus of AD Ports Group’s expanding global network of integrated trade, transport, and logistics facilities. Beyond its container feeder shipping and stevedoring services, the Group in Egypt this year will inaugurate Noatum Ports Safaga Terminal, a USD 200 million multipurpose cargo terminal and major trade gateway for southern (Upper) Egypt. The Group is also developing the 20 kmKEZAD East Port Said Industrial and Logistics Park with Egyptian partners at the Mediterranean mouth of the Suez Canal.

    In November 2025, AD Ports Group invested 13.2 billion Egyptian pounds (USD 279 million) to acquire a 19.3% stake in one of Egypt’s largest container terminal operators, Alexandria Container & Cargo Handling Company (ALCN), and subsequently moved to acquire a majority stake in the company.

    The commencement of passenger ferry and cruise terminal services in Sharm El Sheikh, Hurghada, and Safaga, marks the latest milestone in the Group’s ongoing investment in Egypt, and its support of Egypt’s cruise tourism and maritime connectivity ambitions.

  • Metal Park Launches Phase 2 to Expand UAE Metals Ecosystem

    Metal Park, a 500,000 sqm ecosystem established in 2021 in Abu Dhabi with an investment of AED 540 million, has announced the launch of Phase Two of its integrated industrial ecosystem during the Make it in the Emirates 2026, marking a significant milestone in enabling international metal companies to establish and scale operations in the UAE without upfront capital investment. 

    Following the successful delivery and utilisation of Phase One, the new expansion will introduce more than 700,000 square feet of industrial units dedicated to metal processing and fabrication, further reinforcing Metal Park’s position as the world’s first fully integrated plug & play ecosystem for the metals industry.

    Metal Park Launches Phase 2 to Expand UAE Metals Ecosystem

     

    Built around a flexible operational model, Phase Two is designed to simplify industrial growth by combining plug & play infrastructure with pay-as-you-go flexibility, enabling companies to begin operations immediately while scaling according to demand. The expansion aligns directly with the UAE’s national industrial agenda and the vision behind “Make it in the Emirates,” shifting the focus from ownership-driven industrial development to operational readiness and utilisation.

    “Industrialisation is no longer about waiting to build, it is about starting to produce,” said Vahid Fouladkar, CEO of Metal Park. “Phase Two continues that shift by enabling companies to enter the market faster, operate with greater flexibility, and scale with confidence as demand grows.”

    Phase Two will significantly expand Metal Park’s industrial and logistics capabilities through the addition of more than 700,000 square feet of fabrication and processing units, alongside over 130,000 tonnes of new storage capacity. This expansion will strengthen the Storage Hub in Khalifa Economic Zones Abu Dhabi (KEZAD), bringing Metal Park’s total storage capacity across Abu Dhabi and Fujairah close to 450,000 tonnes. The ecosystem also continues to offer an independent fulfilment model where storage is provided on a per MT/CBM per day basis, removing the need for fixed warehousing commitments and long-term space leasing.

    As part of its continued expansion strategy, Metal Park has also strengthened its presence in Fujairah to complement its KEZAD operations and establish a resilient dual-hub logistics structure. This integrated model supports uninterrupted metal flows across the UAE and regional markets, covering import, export, inland distribution, storage, processing, and fabrication through one connected ecosystem designed to streamline both operational and financial flows.

    Beyond industrial infrastructure, Phase Two will also introduce expanded facilities aimed at enhancing collaboration and operational support for ecosystem members and partners. These developments include the expansion of the Business Centre with flexible office solutions, the creation of a dedicated Community Centre for partnerships and industry engagement, and enhancements to the Support Centre offering maintenance, testing, packaging, and operational services.

    Metal Park has evolved from concept to a fully operational industrial ecosystem, with both its Production and Storage Hubs actively utilised by a growing network of regional and international companies. Phase Two represents the next stage of this evolution, focused on scaling industrial capacity, strengthening supply chain connectivity, and redefining how metal companies establish and grow operations in the UAE.

  • Wilmina Berlin: One of the City’s Most Sought-After Retreats

    WILMINA Summer 2026

    · Wilmina Berlin – One of the City's Most Sought-After Retreats

     

    Berlin · Summer 2026:

    Summer in the City

    Berlin in summer: gardens in full bloom, open courtyards, long evenings – and right at the heart of it all, Charlottenburg, one of the city’s most vibrant neighbourhoods. Just a few minutes by bicycle from Savignyplatz, between restaurants, galleries and the Tiergarten, lies the Wilmina.

    Born from a former courthouse and women’s prison – transformed by Grüntuch Ernst Architekten into an extraordinary retreat with hotel, restaurant, bakery and bar. Recognised by the Michelin Guide, member of Small Luxury Hotels of the World and multiply awarded for its sustainable architecture.

    Hidden. In the heart of Berlin

    This family-run hotel offers 66 rooms, apartments and lofts – from classic rooms to the light-filled Penthouse. Each is unique: historic authenticity meets modern comfort with handcrafted Coco-Mat beds made from natural materials, bright colours and soft textures.

    At its heart is the Atrium, with a floating installation of glass Bocci pendant lights. Beyond that: library, fireplace lounge, bar, spa with sauna, gym and a Rooftop Pool with panoramic views across Charlottenburg.

    · Wilmina Berlin – One of the City's Most Sought-After Retreats

     

    Lovis – Contemporary German Cuisine

    Restaurant Lovis is housed in the former Schleusenhof – one of Berlin’s most extraordinary dining settings. Head chef Sophia Rudolph serves Contemporary German Cuisine – seasonal, regional, crafted with great care and precision. Lovis is listed in the Michelin Guide and featured in 50 Best Discovery 2022.

    The Lovis Bar next door follows the same philosophy: drinks arranged by aroma and flavour rather than brand names. In summer, the bar opens onto the lush green courtyard – one of the finest spots for an aperitif in the city.

    Wilmina Brot – Craft & Patience

    Right on Kantstraße 80, Wilmina Brot supplies the hotel – and the whole neighbourhood – with fresh natural sourdough bread every day. Ancient grains, heritage varieties, long fermentation times: baked by hand, with finely developed flavours and exceptional digestibility.

    The bread is also a cornerstone of the Wilmina breakfast – served in the courtyard or lobby, alongside regional produce and house-made spreads. The perfect start to a summer day in Berlin.

    · Wilmina Berlin – One of the City's Most Sought-After Retreats

     

    Lotta – Morning to Evening

    Next to Wilmina” – im lichtdurchfluteten Neubau von Grüntuch Ernst öffnet die Lotta Day Bar täglich ihre Türen: morgens Specialty Coffee, mittags hausgemachte regionale Spezialitäten, nachmittags Aperitivo.

    In summer, the ivy-covered courtyard – grown over decades – invites you to linger: a quiet green oasis in the middle of Charlottenburg.

    Wilmina Sundays

    Escape the city, without leaving the city.

    A Sunday-to-Monday overnight stay including Rooftop Pool, sauna, aperitif at Lovis and breakfast. The perfect Berlin escape.

    Sunday-to-Monday overnight stay
    Welcome Drink · Lotta Day Bar
    Rooftop Pool & Sauna
    Aperitif & Bar Food at Lovis
    Breakfast buffet at Wilmina

    Book Wilmina Sundays

     

  • Apollo Hospitals names Anirudh Ravichander as Brand Ambassador for ProHealth, its AI-powered Preventive Health Program

    Hyderabad, May 19: Apollo Hospitals today announced that celebrated music composer and playback singer Mr. Anirudh Ravichander has been chosen as the brand ambassador for ProHealth by Apollo Hospitals, an AI-powered, personalised, predictive, and preventive health program. With this partnership, Apollo Hospitals is launching a national campaign designed to connect with younger audiences and encourage a preventive care mindset: don’t wait for health issues to show up – stay ahead of them.

    For millions of young Indians balancing demanding jobs, unpredictable routines, poor sleep, stress, and always-on lifestyles, health often slips to the bottom of the priority list. But Apollo’s latest Health of the Nation 2026 Report shows that these everyday habits are already leading to rising lifestyle risks, including obesity, prehypertension, and early diabetes markers, especially among young corporate professionals. 

    The new integrated ProHealth campaign taps directly into this reality. By combining cinematic storytelling, cultural relevance, and Anirudh’s strong connection with youth, Apollo aims to make preventive healthcare feel less like a medical task and more like a smart, empowering lifestyle choice. The focus is on helping young people see health not as something to react to later, but something to actively manage now. 

    “Anirudh’s energy and cultural currency make him the definitive voice to lead this behavioural shift,” said Ms. Sindoori Reddy, Director – Strategy, Apollo Hospitals Enterprise Limited. “With non-communicable diseases (NCDs) rising sharply among young people, early intervention is critical. ProHealth reflects our brand’s evolution: shifting the consumer mindset from reactive illness management to proactive lifestyle ownership by putting predictive AI directly in their hands.” 

    Speaking about the partnership, Mr. Anirudh Ravichander said, “Health is something we often take for granted until it demands our attention. ProHealth makes it easy to understand your health and stay ahead of risks. I am proud to partner with Apollo Hospitals to help more people choose preventive care and invest in their long-term well-being.”

    More than a celebrity-led association, the integrated ProHealth campaign is designed to spark a wider conversation around preventive healthcare among younger audiences who often delay or overlook regular health checks. Through relatable storytelling, engaging public-facing content, and a culturally resonant campaign voice, Apollo wants to make preventive health part of everyday thinking for a generation that is constantly on the move.

    The campaign also breaks away from traditional healthcare communication by avoiding fear-led messaging and medical jargon. Instead, it uses humour, familiarity, and everyday moments to reframe preventive care as something modern, empowering, and relevant. The campaign brings together Mr. Gautham Vasudev Menon’s signature observational storytelling and Mr. Anirudh Ravichander’s youth appeal to create a narrative that feels fresh, contemporary, and easy to connect with. 

    ProHealth goes beyond a conventional health check-up by combining advanced diagnostics, AI-powered risk prediction, expert doctor guidance, and continuous digital health support to deliver a more comprehensive understanding of an individual’s health. Integrated with the Apollo 24|7 app, it offers personalised health insights, ongoing digital nudges, progress tracking, and specialised evaluations of lifestyle, metabolic, and chronic disease markers. Built on insights from over 28 million health checks and Apollo’s four decades of clinical expertise, ProHealth is designed to help individuals identify health risks earlier, stay ahead of potential concerns, and take informed action before conditions progress. 

    The program has already demonstrated measurable outcomes among enrolled individuals, including: 

    ·         34% of individuals with diabetes showed improved HbA1c levels 

    ·         56% of individuals with hypertension showed improved blood pressure levels 

    ·         26% of individuals with obesity achieved measurable weight reduction and healthier outcomes  

    The campaign will roll out nationally across the press, digital, television, FM, social media, outdoor, in-theatre and Apollo’s healthcare ecosystem, with a strong focus on youth and young working professionals.

  • Amazon launches all-new Fire TV Stick HD in India its slimmest and fastest HD streaming stick yet

    Amazon launches all-new Fire TV Stick HD in India—its slimmest and fastest HD streaming stick yet

    Bengaluru, India May 19: Amazon has announced the launch of the allnew Fire TV Stick HD in India. This is Amazon‘s fastest HD streaming stick yet, delivering over 30% faster performance on average than the previous generation. It provides customers access to full HD streaming with HDR10+ and Wi-Fi 6 support, a slimmer, more portable design, and a new Fire TV experience, redesigned for faster, more organised navigation. With Fire TV Stick HD, customers can stream lakhs of movies and TV episodes across content providers and enjoy Xbox cloud gaming without the need for a console (subscription fees may apply).

    “Customers expect their TV streaming experience to be fast and responsive—apps that load quickly, content that’s easy to find, and streaming that’s smooth and lag-free. Our latest Fire TV Stick HD delivers exactly that. It’s over 30% faster on average than the previous generation and comes with our new, faster Fire TV interface for seamless streaming. It’s also our slimmest, most portable Fire TV Stick yet, designed to fit neatly behind a TV, offering a clutter-free setup,” said Sayantani Choudhuri, Head of Fire TVAmazon India“From performance to design, we’ve built this device to offer a streaming experience that’s fast, smooth, and convenient. We’re excited to bring it to our customers in India.”
    Enjoy fast HD streaming performance with quicker app launches
    Fire TV Stick HD delivers noticeable speed improvements compared to previous HD models. It is more than 30% faster on average than the previous generation, which means it turns on faster and opens apps more quickly. It provides access to 1080p full HD streaming with HDR10+ and comes with Bluetooth 5.3 support and Wi-Fi 6 for reliable and better-quality video streaming, even with slower internet connections

    Take the streaming experience anywhere with the slimmest Fire TV stick yet

     
    The new Fire TV Stick HD is Amazon‘s slimmest streaming stick yet—about 30% slimmer than other sticks in the Fire TV range. It can be powered through a TV‘s USB port via Direct Power, fitting more neatly behind the TV with no need for a wall adapter. The new device is also designed to fit easily into a carry-on bag or in small pockets so that customers can take it on-the-go and continue to stream their favourite content while traveling. 
    Spend less time searching, more time streaming
     
    Fire TV Stick HD comes with the new Fire TV experience that is redesigned to be cleaner, faster, and better organised with dedicated categories for movies, TV shows, free, and live content, helping customers get to what they want to watch, fast. It also makes smart home controls easily accessible within the interface, making it convenient to manage and operate Alexa-compatible smart appliances, such as ACs, geysers, fans, and lights.

    Earlier in 2026, Amazon also rolled out its redesigned Fire TV mobile app in India. The updated app allows customers to browse and discover content directly from their smartphones, manage their watchlist on-the-go, and play titles on their TV remotely—all with a refreshed look and feel that matches the new Fire TV interface. 

    Get easy access to all entertainment in one place

    With Fire TV Stick HD, customers can access lakhs of movies and TV show episodes across thousands of apps on the Appstore, such as Prime Video, Netflix, JioHotstar, YouTube, Zee5, and more (subscription fees may apply). They can also enjoy free/ad-supported content, which also includes live content such as sports matches, news, and more. The Alexa Voice Remote makes discovering and launching content easy through voice commands to Alexa or by using the remote’s pre-set buttons.

    Fire TV Stick HD also brings cloud gaming to Fire TV HD streaming devices for the first time, helping customers enjoy their favourite Xbox games without any need for a console. By pairing the new streaming stick with a compatible Bluetooth-enabled controller, customers can access and play hundreds of cloud-enabled games directly through the Xbox app on Fire TV Stick HD (requires Xbox Game Pass subscription). 

    Pricing and Availability

    Customers can buy the Fire TV Stick HD on Amazon.in, Blinkit, Flipkart, Swiggy Instamart, and Zepto, and will be available in retail stores soon. 
  • Picxele expands managed freelancers model with new specialised verticals

    India,  May 19 : Providing increased gig work and freelance opportunities to existing and fresh talent, Picxele has recently made additions of two specialised verticals to its service portfolio. WhyMedia is a dedicated Video Production arm, and Interactive Studio will focus on providing Branding and Interactive Website solutions.Picxele expands managed freelancers model with new specialised verticals

    WhyMedia will focus on providing precise video production services, while Interactive Studio will help Picxele offer seamless branding and interactive web experiences. With the expansion, Picxele is positioning itself as a managed partner for brands seeking integrated creative, video, branding and digital solutions  combining the agility of freelance talent with the reliability of an agency-led delivery model.

    Commenting on the expansion, Rishav Agarwal, Founder, Picxele, said,

    “Over the last several years, I have worked closely with skilled and semi-skilled gig workers and understood why large brands often hesitate to engage them directly. The challenge has never been talent but ownership, strategy and quality control. That is what we built Picxele around. Expanding this model into adjacent segments was always part of the vision, but building the right teams and leadership takes time. With Rohan Ghorpade leading WhyMedia and Shivang Khungar driving Interactive Studio, we can now offer larger brands focused solutions backed by accountability and execution at scale.”

    Founded in 2019 by Rishav Agarwal, right after his graduation, the company began as a grey-collar, task-based platform connecting skilled and semi-skilled gig workers with employment opportunities. Over the last seven years, the bootstrapped platform has evolved into a managed freelancers’ ecosystem and now hosts over 1 million gig workers on its mobile platform, recording more than $5 million in aggregated revenue.

    Not following the traditional gig marketplace model, Picxele operates on a managed model where strategy, project ownership, and quality control remain in-house, and is executed through its large freelance network. The approach allows the company to move beyond task-led assignments and provide complex, skill-driven solutions for brands and enterprises.