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THE Park New Delhi Unveils Tyde

New Delhi, May 27: Renowned for creating distinctive hospitality experiences, THE Park New Delhi unveils Tyde, a new all-day dining destination shaped by art, atmosphere, and the elemental poetry of water.

Conceived as a space that evolves with the rhythm of the day, Tyde moves seamlessly from vibrant breakfasts and business lunches to leisurely afternoon conversations, cocktail-led evenings, intimate dinners, and after-dark gatherings. The menu reflects the same fluidity, bringing together artisanal coffee, wood-fired pizzas, Asian flavours, small plates, and a refined à la carte experience designed for both everyday dining and celebratory moments.

The interiors draw inspiration from the geometry of Jantar Mantar and India’s enduring relationship with water as a symbol of movement, reflection, and transformation. Sculptural forms, layered textures, deep indigo tones, and warm brass details create a space that feels atmospheric, expressive, and elevated.

At the centre of the restaurant is Dar Badar, a sculptural installation by Mohd. Intiyaz. Crafted in brass and rhythmic forms, the work introduces a striking visual energy to the space, echoing the movement and fluidity that define Tyde’s design language. Complementing the interiors are textile works by Hansika Sharma – Within the Ocean and Fragments of Ocean. Embroidery, zari, beads, mirrors, and metallic details come together in layered compositions inspired by the textures and depth of the sea.

Speaking on the launch, Ms Priya Paul, Chairperson, Apeejay Surrendra Park Hotels, said,

“We are excited to launch Tyde, a lively and contemporary dining destination in the heart of Connaught Place. As pioneers of luxury boutique hospitality in India, we have always believed that our hotels must be more than places to stay; they should be spaces where art, design, music, culture, and cuisine come together to create experiences that are Anything But Ordinary. Tyde carries that philosophy forward in a fresh and distinctive way.”

Sharing his thoughts, Mr Parag Sahwney, General Manager, THE Park New Delhi, said,

“Tyde brings refined dining and dynamic food concepts to the heart of the city. A passionate culinary team has curated menus inspired by diverse flavours and modern interpretations, with every detail thoughtfully considered for a refined yet engaging experience. Tyde is designed as a dynamic gathering space for discerning diners and global travellers alike.”

May 27, 2026
Nicolas Cage in Spider Noir on Prime Video Sneak Peek

May 27 : Prime Video’s upcoming series Spider–Noir brings the world of Spider-Man into a darker, moodier space, following a black and white noir style that feels straight out of a classic detective story with comic book blood running through it. Led by Nicolas Cage in his first television project, the series leans into the sharp shadows, heightened drama and pulpy energy of the Spider–Noir universe, making it a natural fit for an actor who has always drawn from film, art and larger than life performance.

Speaking about what drew him to Spider–Noir, Nicolas Cage shared,

“I had been imagining a performance presentation for quite some time. It’s no secret that I’m influenced by different art forms, and I had been largely influenced by the pop art of Warhol and Lichtenstein. Just as in “Wild at Heart,” when I drew on Warhol, I thought wouldn’t it be interesting to do a Lichtenstein performance—utilizing comic book energy and fusing it with a classic black and white style of film acting. And lo and behold, along came “Spider–Noir.” My interests were predominantly cinema-based; however, when I learned “Spider–Noir” would be episodic television, I thought that format would lend itself well to my concept since comic books are inherently episodic.”

Along with Academy Award winning actor Nicolas Cage, the series stars Lamorne Morris , Li Jun Li, Abraham Popoola, Karen Rodriguez, Jack Huston, and Brendan Gleeson. Guest star cast includes Lukas Haas, Cameron Britton, Cary Christopher, Michael Kostroff, Scott MacArthur, Joe Massingill, Whitney Rice, Amanda Schull, Andrew Caldwell, Amy Aquino, Andrew Robinson, and Kai Caster.

Spider–Noir is produced by Sony Pictures Television exclusively for MGM+ and Prime Video. Emmy Award winning director Harry Bradbeer directed and executive produced the first two episodes. Oren Uziel and Steve Lightfoot serve as co-showrunners and executive producers. The series premieres on May 27, 2026, exclusively on Prime Video across India and in over 240 countries and territories worldwide. It will be available to stream in English, Hindi, Tamil, Telugu, Kannada and Malayalam in both, authentic black & white and true-hue full color.

May 27, 2026
Royal Enfield brings its high-octane Grrr Nights and Underground experience to Bengaluru
Bengaluru, May 27 : Royal Enfield’s GRRR Nights x Underground arrives in Bengaluru on May 30, 2026 bringing together motorcycling, music and automotive subculture for a high-energy evening.

What: GRRR Nights – an immersive evening celebrating motorcycling and its subcultures, performance machines, music and expression.

When: Saturday – May 30, 2026, 3:00PM onwards

Where: Aruani Grid, Bengaluru

Tickets now live on District

Key Highlights to watch out for :
- Live Shows where professional stunt riders push the limits of balance, control and machine capability.
- Drag & Drift Club that will offer a closer look at the craft of controlled speed and machine handling.
- Custom Motor Vehicle Showcase that will put on display a set of uniquely built Guerrilla 450s and other Royal Enfield motorcycles and 60+ super/tuned cars celebrating creativity and individuality.
- Supercar & Superbike Meetup that gathers high-performance machines including Formula 4 cars and automotive enthusiasts under one roof!
- Wheelie Zone showcases precision bike control, balance, and stunt-riding skills in a thrilling performance setup!
- Introduction of the Corner Raid, Guerrilla 450’s street Racing IP.
- Other showcases and experiences that are a must watch include,
May 27, 2026
The Making of Texture: Inside the Techniques That Create Depth in Modern Rugs

Jaipur , May 27 : In contemporary interiors, texture has become one of the defining elements of luxury. Beyond colour and pattern, designers today are increasingly focused on how surfaces interact with light, movement, and touch. Rugs, in particular, have evolved from flat decorative pieces into highly tactile design elements that add depth, softness, and architectural character to a space.

What often appears effortless in a finished rug, however, is the result of highly engineered craftsmanship.

Behind every textured rug lies a complex interplay of weaving techniques, yarn combinations, pile variations, and finishing processes. From loop and cut pile constructions to carving, high-low weaving, and mixed material surfaces, modern rug texture is carefully constructed rather than accidental.

“Texture today is one of the most important aspects of rug design,” says Deepak Khanna, Founder of Man Made Rugs. “People are looking for rugs that create dimension and atmosphere within a space. Achieving that requires a deep understanding of technique, material behaviour, and craftsmanship.”

One of the most widely used methods in textured rug making is the combination of loop and cut pile weaving. Loop pile retains the yarn in its looped form, creating a structured and slightly raised surface, while cut pile produces a softer and smoother finish. By combining both techniques within a single rug, artisans can create subtle contrasts in height, density, and tactile feel.

This variation allows patterns to emerge through texture rather than obvious colour shifts, aligning with the growing preference for tonal and understated interiors.

High-low weaving further enhances this sense of depth. Through carefully controlled pile height differences, certain sections of the rug sit higher while others recede, creating sculptural surfaces that respond differently to light and movement. In minimalist interiors especially, these nuanced details bring warmth and complexity without overwhelming the space visually.

Material innovation also plays a significant role in contemporary textured rugs. Designers are increasingly blending wool with silk, bamboo silk, linen, and other speciality yarns to create layered tactile effects. Matte and reflective fibres interact differently with light, allowing surfaces to shift subtly throughout the day.

The result is a rug that feels visually dynamic despite using restrained colours and minimal patterning.

Carving techniques add another layer of sophistication. After weaving, artisans often hand-carve sections of the rug to sharpen patterns, enhance depth, or create fluid transitions between textures. This finishing process requires precision and craftsmanship because even small inconsistencies can alter the visual balance of the rug.

Importantly, these innovations are not replacing handmade craftsmanship. Instead, they are expanding its possibilities.

According to Deepak Khanna, Founder of Man Made Rugs, modern rug making is increasingly defined by the balance between artisanal skill and contemporary design thinking.

“Handmade rugs today are evolving far beyond traditional motifs,” he explains. “There is a growing focus on texture, material layering, and surface experimentation. The craftsmanship remains deeply rooted in hand processes, but the design language is becoming more architectural and globally relevant.”

This shift reflects broader movements within contemporary interiors, where subtlety is becoming more valuable than ornamentation. Rather than relying on bold patterns or excessive decoration, designers are using texture to create emotional warmth and spatial depth.

As a result, the technical construction of rugs is becoming just as important as their visual appearance.

The future of rug design is likely to be defined not by louder aesthetics, but by more intelligent craftsmanship. In that future, texture will continue to play a central role, quietly shaping how spaces feel, absorb light, and create comfort in increasingly refined ways.

May 27, 2026
La Tarté’s Summer Plate Is Fresh, Bright, and Completely in Season

May 27 : Tucked into Delhi’s dining landscape as a modern wine and espresso bar, La Tarté has always been about more than a meal; it’s about the hour spent lingering over something good. This summer, the brand deepens that intent with a new seasonal menu drawn from the unhurried café culture of New York, Florence, Nice, and Milan, reimagined for a Delhi audience that knows exactly what it wants from a table.

The Summer Menu arrives as a full sensory experience; lemon-inspired décor installations, Mediterranean-toned aesthetics, and a spread designed to carry guests from a slow morning coffee into an easy afternoon of wine and conversation. Live stations and interactive pasta-making experiences sit alongside the food menu, making the visit as much about participation as it is about dining.

On the plate, the kitchen leans into the season’s best; Watermelon & Feta Salad, Mango Avocado Salad, and freshly handmade pasta selections anchor a menu built on bright, balanced flavours. The Mango Tres Leches rounds out the dessert offering with the kind of indulgence that still feels appropriate for the heat, while the Boozy Tiramisu has quietly become a table favourite.

The beverage list is where summer really takes shape. Iced coffees, matcha-forward coolers, and wine pairings have been crafted to move through the day; whether the occasion calls for a mid-morning Coconut Cloud Matcha, an afternoon Iced Shaken Espresso, or a Vanilla Cold Foam Latte as the light shifts. Ingredients like mango purée, coconut cream, cold-brew espresso, and seasonal fruit run consistently through the list, keeping things cohesive and considered.

Speaking to the vision behind the menu, Raayyaana Arora of La Tarté shares:

“For us, summer is less about just introducing seasonal dishes and more about creating a feeling. We wanted La Tarté’s Summer Menu to reflect the kind of café and wine culture we experienced while travelling; where people spend hours over iced coffees, fresh food, conversations, and wine in spaces that feel effortless yet elevated.”

Throughout the season, the menu will continue to evolve; limited-edition beverages, curated wine evenings, and pasta-making workshops under the Love Station concept will keep things dynamic well beyond launch. The Summer Menu is available daily across La Tarté outlets from 10 AM to 11 PM, with an average spend of INR 2,000–₹3,500 for two for the full dining experience, and INR 500–₹800 for two over coffee.

May 27, 2026
VietJet expands to Europe with new Hanoi–Prague route

Mumbai, May 27 : Vietjet has announced the launch of its new Hanoi Prague service, marking another milestone in the airline’s continued global expansion and reinforcing Asia-Europe connectivity. As the airline continues to strengthen air links between India and Vietnam and across Asia-Pacific, the new route reflects Vietjet’s growing international footprint and commitment to expanding affordable global travel options.

The Hanoi–Prague route is scheduled to commence on October 10, 2026, operated by the airline’s Airbus A330 aircraft via Almaty in Kazakhstan, with an initial frequency of two return flights per week on Tuesdays and Saturdays. Flights depart from Noi Bai International Airport in Hanoi at 08:25 and arrive at Vaclav Havel Airport Prague at 18:55. The return service departs Prague at 20:55 and arrives in Hanoi at 16:20 the following day (all are in local times).

To celebrate the latest expansion, VietJet is offering promotional fares for the route from US Dollar 405 one-way (approx. INR34,000), inclusive of all taxes and fees. Passengers can also choose to fly in Business and SkyBoss classes – Wings for Leaders, offering premium services and enhanced comfort. Tickets are available via www.vietjetair.com, the VietJet Air mobile app, and the airline’s official ticket offices and agents worldwide.

Mr. Nguyen Thanh Son, CEO of VietJet, shared:

“This is an important milestone in VietJet’s strategy to become a global aviation group. With a new-generation fleet, modern technology, and a continuously expanding network, VietJet will soon operate many more routes to Europe, enabling passengers to conveniently connect between Europe and the Asia-Pacific. With VietJet, Europe is now closer than ever.”

VietJet plays a pioneering role in enhancing connectivity between India and Vietnamone of the fastest-growing economies in Southeast Asia and the world. The airline has built a strong network connecting India’s major economic, cultural and tourism hubs, including New Delhi, Mumbai, Ahmedabad, Hyderabad and Bengaluru, with Ha Noi and Ho Chi Minh City, Vietnam’s top destinations.

Prague, Czech Republic’s capital, is known as the “Golden City” or the “City of a Hundred Spires,” famous for its historic Gothic and Baroque architecture. Hanoi, the heart of Vietnam, blends centuries-old heritage with modern dynamism while connecting international travelers to the country’s iconic historical landmarks, natural wonders, pristine beaches, and world-renowned cuisine in destinations across the country. Almaty, the largest city of Kazakhstan, is notable for its striking natural scenery at the foot of the Trans-Ili Alatau mountains. The new route is expected to offer passengers a diverse experience throughout the journey.

Flying with Vietjet, passengers can look forward to a comfortable journey aboard a modern fleet, supported by a professional and attentive crew. On board, they can enjoy a menu of freshly prepared hot meals showcasing Vietnamese cuisine—such as pho and banh mi—alongside a selection of international dishes.

May 27, 2026
NIT Rourkela Develops AI-Powered Autofocus Technology for Faster Disease Detection

Rourkela, May 27 (BNP): In a major technological breakthrough that could transform healthcare diagnostics, researchers at the National Institute of Technology (NIT) Rourkela have developed an artificial intelligence (AI)-enabled autofocusing technology designed to significantly improve microscopic imaging used in biomedical diagnostics.

The innovative system has already demonstrated promising laboratory-scale results in detecting Acute Lymphoblastic Leukaemia (blood cancer) and malaria, marking an important step toward affordable, next-generation healthcare diagnostics in India.

Developed by the Department of Biotechnology and Medical Engineering at NIT Rourkela in collaboration with Glowvista Instruments Private Limited — a startup incubated at the institute’s Foundation for Technology and Business Incubation (FTBI) Centre — the technology is capable of delivering rapid, accurate, and repeatable microscopic imaging results with minimal human intervention. The research team has also secured a patent for the innovation titled “A Method for Autofocusing in Optofluidic Microsystems and Processes.”

Microscopy technology plays a vital role in modern healthcare diagnostics by enabling doctors and researchers to closely examine cells, tissues, microorganisms, and other biological structures that are invisible to the naked eye. It is extensively used in diagnosing diseases such as cancer, malaria, tuberculosis, and various pathology-related disorders, while also supporting drug development and point-of-care diagnostics.

However, conventional microscopy systems remain heavily dependent on manual focusing, making them time-intensive and susceptible to human error. Such limitations often lead to inconsistent imaging, inaccurate diagnosis, and delays in treatment — challenges that become particularly critical when handling complex biological samples or urgent medical conditions.

To address these concerns, the NIT Rourkela team developed an optofluidic digital microscopy platform integrated with deep learning algorithms, optical imaging systems, and automated motion control. The system continuously analyses microscopic images in real time and intelligently adjusts focus through an automated feedback mechanism, significantly improving imaging precision and operational speed.

According to the institute, the technology was developed at an estimated cost of around Rs 1.20 lakh and has delivered encouraging outcomes during testing. Besides detecting Acute Lymphoblastic Leukaemia and malaria, the system reportedly demonstrated the ability to conduct complete blood cell counts through advanced blood-cell classification techniques.

The research team comprises Prof. Earu Banoth, Assistant Professor in the Department of Biotechnology and Medical Engineering at NIT Rourkela and Founder-Director of Glowvista Instruments Pvt. Ltd.; Dr. Shaik Ahmadsaidulu, a research graduate at NIT Rourkela; and incubatee members Amol Lalchand Salve and Padmanaban Selvakumar from Glowvista Instruments.

Explaining the vision behind the innovation, Prof. Banoth said the team aims to develop a simple handheld diagnostic system capable of delivering performance comparable to imported automated microscopy technologies. He added that the researchers plan to expand the platform for multiple biomedical applications and field-level deployment, making advanced diagnostic capabilities more accessible and affordable.

Key features of the developed system include AI-powered intelligent autofocus, real-time image processing, automated focus adjustment, cloud-enabled learning, and enhanced imaging of complex biological samples.

Researchers believe the technology could find applications across biomedical diagnostics, digital pathology, AI-assisted microscopy, portable healthcare devices, smart laboratory automation, and remote diagnostic systems.

The project received financial support from the Anusandhan National Research Foundation (ANRF), the Department of Science and Technology (DST), and the Department of Biotechnology (DBT), Government of India.

Officials at NIT Rourkela said the innovation aligns with the Government of India’s “Make in India” initiative and highlights the institute’s continued focus on developing affordable indigenous healthcare technologies to strengthen disease diagnosis and improve access to quality medical care.

May 27, 2026
Uptown by Advant Becomes Ultimate Summer Dining Destination with Seasonal Specials

Noida, May 27 : As temperatures soar, Uptown by Advant brings together a vibrant lineup of summer specials, bringing together some of the city’s most loved culinary brands under one roof. Positioned as a one-stop destination for every craving, Uptown by Advant is offering an exciting mix of cooling beverages, indulgent desserts, and seasonal delights designed to help visitors beat the heat in style.

From refreshing coolers and fruit-forward drinks to artisanal shakes and decadent desserts, every corner of Uptown by Advant has something unique to offer this season.

At Chayos, guests can explore an extensive summer menu featuring mango-inspired favourites such as Mango Matcha, Mango Lassi, Mango Shake, Mango Smoothie, and Mango Icy Slush. The brand also introduces refreshing fizzy coolers including Modinagar Shikanji, Lychee Pop Fizz, Strawberry Pop Fizz, Classic Mint Lemonade and Cucumber Mint Lemonade, alongside iced teas and slushies like Kala Khata Iced Tea, Aam Panna Iced Tea and Peach Iced Tea.

For those looking for elevated handcrafted beverages, Rubaru presents a thoughtfully curated seasonal menu featuring Ice Spice, a tender coconut cooler infused with litchi and citrus, Watermelon Basil, and the vibrant Purple Martini, crafted with seasonal jamun and a tangy citrus fizz. Classic summer staples such as Peach Iced Tea, Cucumber Mint Iced Tea, Pineapple Paradise, and Virgin Mojitos add to the refreshing experience.

Mr. Sunil Sharma, Managing Director, Uptown by Advant said,

“Whether visitors are seeking a quick cool-down, a leisurely café outing, or an evening of indulgence with friends and family, Uptown by Advant offers something for everyone this season. Bringing together diverse culinary experiences in one vibrant destination, it is set to become the go-to hotspot for summer cravings in the city.”

Adding to the lineup, Xero Degrees offers its signature refreshing drinks and crowd-favourite coolers, while Crème Bourne promises indulgence with an irresistible range of waffles, ice creams, and creamy shakes. For classic frozen treats, Baskin Robbins completes the summer experience with its beloved assortment of ice creams and sundaes.

May 27, 2026
Indian Students Invited to Join Rosatom’s Arctic Expedition to the North Pole
Mumbai, May 27: Rosatom has announced the launch of applications for the international stage of its scientific and educational project Icebreaker of Knowledge 2026, giving Indian school students aged 14-16 an opportunity to join an Arctic expedition to the North Pole aboard the world’s largest nuclear icebreaker, 50 Let Pobedy, in August 2026.

The programme invites students from India and 22 other countries to compete through a multi-stage selection process.

The initiative has already seen participation from India. In the previous edition, 15-year-old Aayush Goyal from Kolkata was selected among nearly 4,000 applicants worldwide to join the expedition.

Reflecting on his experience, Aayush said:

“My journey so far has been a rollercoaster ride mesmerizing, exciting, and filled with interesting people. As we board the ship, I feel like I’m literally on top of the world. I expect nothing less than a Pirates of the Caribbean experience and look forward to learning, participating in, and enjoying every single moment of it.”

Participants will spend 10 days exploring the Arctic aboard the nuclear icebreaker alongside leading scientists, science communicators, and bloggers. The international selection process consists of three stages:
- Students first register on the official website and complete a science-based quiz.
- Participants then attend a series of webinars on Rosatom’s innovative solutions, including technologies used to ensure the safe development of Arctic shipping.
- Finalists submit a video presentation presenting their ideas related to the topic of the final task in the form of a video business card.
Speaking about the programme, Alexandra Yustus, Deputy Director General for Communications at RAIN Private Institution, said:

“Children from 23 countries will embark on a fascinating and educational journey to the North Pole on a nuclear icebreaker. During 10 days, they will explore the Arctic on board the nuclear icebreaker with leading scientists, science communicators, and bloggers. This expedition is an opportunity not only to reach the highest point on Earth, but also to broaden horizons, make new friends, set records, and perhaps even see a polar bear.”

The Icebreaker of Knowledge project was launched with support from Rosatom to promote interest in science, technology, and nuclear innovation among young students globally. Over the past six editions, more than 400 students from different countries have participated in Arctic expeditions.

For reference:

The scientific and educational project Icebreaker of Knowledge was launched with the support of Rosatom. Its aim is to promote natural sciences and nuclear technology, to discover and support talented and gifted children, to develop their skills and to offer them career guidance. The project involves schoolchildren and students from secondary vocational education programs aged 14 to 16 years old from around the world. The project involves schoolchildren and students from vocational schools aged 14-16 from around the world. The best of them embark on a scientific and educational expedition to the North Pole aboard the nuclear icebreaker 50 Let Pobedy. Over the past six seasons, more than 400 schoolchildren and students from various countries have participated in Arctic expeditions.

Russia is the only country in the world that boasts a fleet of nuclear icebreakers operated by Rosatom’s Atomflot. Today, the fleet of Atomflot includes eight nuclear icebreaker.

Rosatom and its companies place special importance on supporting and promoting educational, scientific, and cultural initiatives. They actively participate in the establishment of core departments at Russian universities, the implementation of scholarship programs and large-scale educational projects. They are also involved in the organization of practical training and internships for students, including their future employment.
May 27, 2026
3 Furniture Brands Creating Immersive Retail Experiences

May 27 : The Indian furniture retail industry is steadily moving beyond traditional showroom formats. Today, brands are increasingly building immersive retail environments that help customers visualise complete lifestyles rather than simply browse individual products. From fully styled room concepts and interactive layouts to experience-driven store journeys, furniture retail is becoming more emotional, aspirational, and design-led.

Here are three brands redefining experiential furniture retail in India:

Royaloak Furniture

Royaloak has been actively evolving its retail strategy from conventional furniture sales to complete lifestyle and interior experiences. Through its newly launched “House of Interiors” format, the brand has introduced immersive experience centres that showcase fully integrated home environments rather than isolated furniture pieces.

Customers can walk through ready-to-live spaces featuring kitchens, wardrobes, modular storage, furniture, lighting, finishes, and décor accessories designed together as a unified ecosystem. The room-set approach allows consumers to visualise how different elements work cohesively within a real home setting, making the purchase journey far more intuitive and emotionally engaging.

Each floor across its stores also reflects Royaloak’s globally inspired design positioning, with Italian, American, and Malaysian and contemporary Indian aesthetics organised into visually distinct lifestyle zones. Rugs, wall art, lighting, and décor accessories are layered thoughtfully across displays to create a gallery-like experience that encourages inspiration-led shopping rather than transactional browsing.

Even seasonal campaigns such as the “Royal Festive Sale” and “Jumbo Sale” are designed as immersive in-store experiences, where festive styling and aspirational home themes encourage customers to imagine “festival-ready homes” instead of simply shopping for furniture.

IKEA

IKEA remains one of the strongest examples of experiential retail globally, and its India stores continue to follow the brand’s signature immersive journey-led format. Rather than functioning as standard furniture outlets, IKEA stores recreate complete living environments through mock apartments, compact kitchens, living rooms, and urban home layouts.

The store layout itself is intentionally designed to maximise exploration and product discovery, guiding customers through curated pathways that encourage interaction across categories. Instead of focusing only on products, IKEA builds contextual environments that help shoppers understand how furniture can function within everyday life.

The experience extends beyond furniture browsing. Restaurants, cafés, children’s play zones, and seating areas transform IKEA stores into family destinations where customers spend extended periods engaging with the brand. Interactive formats, such as gamified in-store activities and family engagement events, further strengthen the experiential aspect of the retail journey.

Home Centre

Home Centre was among the early brands in India to popularise “coordinated shopping” by designing stores around complete room concepts rather than standalone furniture aisles. Its stores are structured around fully styled living rooms, bedrooms, kitchens, and dining spaces where furniture, textiles, lighting, décor, and accessories are displayed together to inspire complete home transformations.

The brand has recently expanded this strategy through its “Store of the Future” concept, which focuses on immersive layouts, modern visual merchandising, inspiration zones, and globally influenced styling approaches designed to increase customer interaction and engagement.

Home Centre has also integrated experiential storytelling into category-specific campaigns. Collaborations such as “The Great Indian Diwali Gourmet Table” with chef Ranveer Brar encouraged customers to engage with dining and kitchen products within realistic festive and social hosting scenarios, making the retail experience feel more contextual and lifestyle-oriented.

May 27, 2026